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Getting out of the arts bubble

Posted On July 26, 2017 By Shoshana

  There have been several times I have mentioned the suggestion of getting out of the arts bubble. It would be good for arts advocacy and audience building if we go beyond talking in our own circles. I saw an article about an arts forum in Australia, the discussing of the value of the arts,… 

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We are the competition for audiences!

Posted On July 21, 2017 By Shoshana

As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people… 

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Soft, soothing music is not good customer service

Posted On July 11, 2017 By Shoshana

Canon and Gigue in D major (Flute quartet arr.) – Pachelbel/Steven David Tung – Creative Commons – Musopen I spent a long time on the phone with a particular service provider. I was handed off to three different people and none of them were understanding my request. During each time I was put on hold,… 

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Win-Win mentality is best for audience development

Posted On July 10, 2017 By Shoshana

I hope you had a nice weekend! Here is a quick thought for a Marvelous Monday: Always have the mentality of creating, being a part of, and honoring win-win situations in your life. If you are taking advantage of the situation or they are taking advantage of you, it creates really bad energy that will… 

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ADS Podcast: Barriers to attendance with Ron Evans

Posted On June 29, 2017 By Shoshana

It’s here! Today we are welcoming Ron Evans from Group of Minds… 

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3 thoughts for audience building today

Posted On June 3, 2017 By Shoshana

I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the… 

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ADS Podcast: Ask Without Fear with Marc A. Pitman

Posted On May 18, 2017 By Shoshana

Today we have a special guest on the ADS Podcast, fundraising expert,… 

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ADS Podcast: Invest in Yourself

Posted On May 12, 2017 By Shoshana

I had a quick thought to share based out of my conversation… 

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Promotional timing – find the sweet spot

Posted On May 9, 2017 By Shoshana

A quick thought for the day! It is good to find the promotional sweet spot in regards to timing. When should you start promoting an event? Here are some factors to consider: Most events need 6-8 weeks in general for ultimate success. The more expensive an event is and the more commitment required (perhaps it… 

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Points of entry for audience building

Posted On May 2, 2017 By Shoshana

It’s been a while since I have read an article about entry points.  I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at… 

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“Shoshana is outstanding at reaching people in an authentic and inspiring way. She helped me get confidence in how I could really offer my services to my audience, connect with them and flourish as an organization. :)” —Brian Rosh Rocheleau, Producer/Performer of The Blind Cafe

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