It has been a while since I have cited an article, which means I am excited enough to post about one now: AMERICAN THEATRE | The Science of Mattering: How to Gauge Theatre’s Impact ow.ly/2IA230hyWz9 I feel this is a must read to forward our thinking as to why we attend arts events and how…
2017 was a growing pains year for most of us in the arts. We have seen first hand how the arts are still considered for funding cuts although we have proven that we boost the overall economy. We have also witnessed our human imperfections among our artistically beautiful community. I believe 2018 is going to…
I wasn’t expecting to write a year end blog post so soon, but I have been a little uncomfortable with what is happening in our world, so I have to write today. The year 2017 has been quite the eye opener. We are finding out that social media does have an impact on truth coming…
That is the question. In our field of the arts, there are times when we do have to consider canceling an event. When the risks outweigh the perceived outcome, canceling may have to be an option. So, what should be carefully thought out before opting to cancel an event? I have some questions for you…
Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they…
Fabulous Friday to you! I might create a podcast for these thoughts, but I wanted to share so there is time to simmer before creating further. Learning something new, such as audience development, will take a little more time than what you are familiar with. The good news is, once it is familiar and becomes…
I received my grocery store coupons in the mail. After signing up for a card, I get bonus points for savings at the gas pump, and I get special coupons on products I already buy every month. Saving money is good*, and the fact they keep track to send coupons for what I like to…
I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes,…
I am more sporadic in my posts since I wait for something to strike me. This morning, I believe it has. Not many of you know, I am a fairly spiritual person, and this side of me is starting to open. I feel it will help me to build audiences and support in an even…
I am recently putting together a proposal for a new adventure. I normally add a few donor/sponsor related services into my proposals, but this will be the first one that is mainly focusing on this piece of audience development. Audience development is more than just audience building for events. It is the building of relationships…
ADS Founder — Shoshana Fanizza
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