My interview with Diablo Ballet‘s Dan Meagher is scheduled. A new ADS podcast is coming soon! On the agenda: audience retention based off of his recent blog post, They came. They saw. They left. Do you have an audience retention idea for the podcast? Record a quick VM here: https://speakpipe.com/ADS. Please state your name and organization to…
Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am…
My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress…
Happy hump day! I have a few thoughts brewing, but I wanted to ask you a question. Do you think our arts industry needs a book about audience development case studies, or one about arts solutions and community outreach? I am thinking about my next book project, and I want it to be useful to…
Actually, I am not sure what number I am on, but five seemed right! Today I have been thinking about, are you ready? No, really, that is what I have been thinking about. Are you ready? I have come across organizations and artists that say they want a bigger audience and more support, yet the…
Yes, you saw right. We the Media, which is a play on We the People. A long time ago, there were independent people that created the media. They started newspapers. They created magazines. They got together to put on television shows. It’s a little messier now since corporations through the ages have bought up these…
I normally do not write about board management, but there is some cross over when it comes to what a board does for you. One of their jobs is (or should be) audience development, especially when it comes to their job of being an ambassador to spread the word about your organization and events.…
The answer: No and Yes. The answer is no because audience development is mainly about building relationships and using the 4 C’s: Connections, Collaborations, Community and Caring. The purpose of audience development is to get more people involved and engaged so they become more happy and loyal audience members, which will ultimately increase your support.…
After being in arts administration since 1997, I have come to find…
A quick post today to get perspective. I deleted several eBlast newsletters today. Some were from arts organizations I know. Some were from people I know. If it isn’t relevant enough to me, or I simply do not have time, I will delete. What is really needed is content that speaks to the person you…
ADS Founder — Shoshana Fanizza
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