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Big announcement for Audience Development for the Arts!

Posted On March 3, 2011 By Shoshana

I have been missing in action the past week in order to work on a project near and dear to my heart.  I have been seeing a need for an audience development for the arts conference,  a place to actually learn a few of the ins and outs while being able to exchange ideas with… 

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Audience development and your team

Posted On February 16, 2011 By Shoshana

I may have blogged about this before, but due to all the arts cuts scares and conversations, I felt that this topic needed to be resurrected.  Audience development can be the answer for obtaining support in challenging times.  In order for audience development to work its magic, you need these ingredients: A good plan The… 

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Audience development, Rocco and the buzz

Posted On February 2, 2011 By Shoshana

There has been a good discussion happening since Rocco Landesman, chairman of the NEA, had the audacity ( ;O) )  to point out that arts organizations should downsize or collaborate more due to high supply and low demand: #SupplyDemand There of some us in the arts world that will agree and some of us who… 

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Audience development and arts advocacy!

Posted On January 26, 2011 By Shoshana

After many more articles about the arts funding cuts proposals, I feel it is time to take some action.  We, the arts lovers of this world need to do our own personal audience development and attempt to reach out to our representatives, our senators, our media, our personal circle of friends to increase the efforts.… 

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Resuscitating art support and audience development

Posted On January 21, 2011 By Shoshana

Yesterday I mentioned an essay that I felt was worth reading and discussing, “Resuscitating Art Music”  by John Steinmetz (NARAS Journal, Summer 1993,Volume 4 No. 1).   Today I am thinking I need to combine this discussion with a more broader topic – support for the arts. If you haven’t received the news yet, the GOP… 

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Ramblings of audience development, “Resuscitating Art Music” and MLK day

Posted On January 18, 2011 By Shoshana

Before Alex Ross and today’s other advocates for changing the classical music  presentation, there was John Steinmetz.  One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.”  What surprised me about this essay is how much his ideas and concepts for change are very much the same… 

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Audience development and Twitter tools – Friend or Follow?

Posted On January 8, 2011 By Shoshana

I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow.  This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan… 

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Audience development for the arts end of year a-musings (Part 2)

Posted On December 31, 2010 By Shoshana

In order to make my “Best of” list of advice a top 10 list, there are three more main points to make.  Drum roll please! 8.  Deliver impeccable customer service!  I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will… 

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Audience development for the arts end of year a-musings (Part I)

Posted On December 29, 2010 By Shoshana

Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped.  In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards.  At this moment though, I have been giving much thought… 

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I love classical music because – audience development for the arts and passion

Posted On December 13, 2010 By Shoshana

A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music.  To be quite honest,… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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