Today I happened to come across this article: The Lesson Of Britten’s ‘War Requiem’: Don’t Underestimate Younger Audiences Basically, this article talks about how an instructor gave her students a challenging piece of music to listen to, Britten’s “War Requiem,” but found ways that the kids could relate to it so they could find meaning…
I had a major thought today after reading another article about a symphony performing a free classical music concert mainly for audience development purposes. The repertoire selected was the same old type of list: Barber of Seville, some poppy selections from South Pacific, some light operetta favorites. Throw in pieces from Fantasia and it’s a…
Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization? Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and…
Today I tweeted: Egos are a culprit in the arts downfalls of late. Shrinking egos will build audience. Let’s get real! I also tweeted: There are people with big egos attempting to make changes based off of their egos. Put the ego aside and reach out! My twitter friends will probably not be surprised to…
I’m starting to see some discussion about why arts organizations are failing. Some people are pointing to transparency issues, or rather that the organizations have not been transparent enough so their patrons know the truth about their financial situations. Others are pointing fingers at their board and management staff for not stepping up to make…
From the Merriam-Webster Dictionary Definition of LOYAL 1 : unswerving in allegiance: as a : faithful in allegiance to one’s lawful sovereign or government b : faithful to a private person to whom fidelity is due c : faithful to a cause, ideal, custom, institution, or product 2 : showing loyalty Examples of LOYAL The…
Today I have been thinking a great deal about taking risks. I myself have taken some risks these past few years. For the past 3 years (and some months) I have been running a business called Audience Development Specialists. We help artists and arts organizations build a happy and loyal audience. Through working one-on-one with…
Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes. If arts organizations want to not only survive, but thrive, we need to point out…
Part of audience development is building relationships to the point that your patrons will support your art and/or organization. You want to have people in your individual community that will donate and sponsor your art. In the past few years, I have seen some very good examples of fundraising ideas that not only builds relationships,…
Today I am happy to present our first guest blogger, David Zoltan. After seeing a few articles about treating your donors well, I thought it was time to chime in with a blog entry to highlight what not to do when relating with your donors. Please enjoy the following blog, our first in many guest…
ADS Founder — Shoshana Fanizza
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