In terms of good audience development, building relationships with your patrons is key. However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards. We reward our newcomers with discounts and extra attention and the only…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
So, there seems to be a new discussion as of late to continue the debate about whether or not educational outreach programs are worth the time and effort for audience development purposes. I used to say hands down that they are, but now I am slowly leaning towards saying maybe they are not worth it,…
This is not going to be the typical summary blog. I was not able to attend any of the conferences this weekend, but was able to catch some of what was happening via Twitter and Livestream. We had the TCG (Theatre Communications Group) conference and the AFTA (American for the Arts) conference this past weekend. …
On April 29th a group called CultureLab hosted its Emerging Practice Seminar. The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.” The 2011 seminar focused on: Uses of technology in audience engagement Revenue management and dynamic pricing After viewing…
On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada. They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them. I had created a transcript for this event, but found out today that…
Last night I went to see one of my favorite artists, Peter Gabriel. He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers. For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra. He chose particular songs to have arranged (brilliantly,…
Today we had an #auddev chat with David Weuste from Rosebrook Classical. As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media. We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is…
After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media. David…
I have been a little quiet this week due to needing to catch up from my Las Vegas extended weekend trip. I have blogged in the past about how the lessons are all around us, and while I was in Vegas, there were definite lessons that presented themselves for me to learn from. Here are…
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