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Showing up and committing to audience development

Posted On February 23, 2012 By Shoshana

As I mentioned in my latest audience development tip of the day: Showing up in the present, I made a suggestion to start focusing on the present moment instead of the past and the future.  The only way we are going to create an audience that reflects people of today is to actually commit to… 

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Welcome Wednesday for audience development: How to get young people through the door

Posted On February 8, 2012 By Shoshana

Hello and welcome to our first Welcome Wednesday.  I am welcoming guest bloggers to bring other perspectives about audience development to you.  I came across this post via a twitter conversation.  Have you ever wondered how to reach out to a younger audience?  Of course you have, right?  Please welcome Melissa Hillman, Artistic Director of… 

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How to go the extra mile for great audience development

Posted On February 1, 2012 By Shoshana

The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted.   The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question.  I have been to other coffee… 

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Audience Development Webinar – Participatory Classical Music

Posted On January 19, 2012 By Shoshana

I wanted to make sure all of my readers were invited.  You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.”  Here are some of my thoughts: The classical music industry has been the same for over a century.  There have been slight changes here and… 

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The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Posted On January 9, 2012 By Shoshana

Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful when writing a book.  I had people helping with editing and acting as sounding boards… 

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2011 – End of the year ADS news for future arts audience development

Posted On December 29, 2011 By Shoshana

This will be my last post for 2011.  I am wrapping up my blog for this year to spend some time on getting my eBook published.  The next time you hear from me I will be announcing that the eBook is available for purchase. 2011 has been an amazing adventure for me and ADS.  I… 

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50 Winning Tweets from the 2011 NAMPC (many about audience development)

Posted On December 7, 2011 By Shoshana

There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences.  Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC.  I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention… 

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Audience development and combatting the “elitism” of the arts

Posted On December 1, 2011 By Shoshana

I just finished reading Classical music ain’t just for snobs When I saw the title, I was expecting an article detailing the various reasons why classical music can be enjoyed by everyone and anyone.  I should have known better.  It turned out to be another critical essay regarding the format of how someone is presenting… 

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Audience development – Give Thanks!

Posted On November 22, 2011 By Shoshana

Today I recorded a message for you: http://cinch.fm/audiencedevspec/auddevtotd/317117 Happy Thanksgiving to you and yours, and thank you for reading my blog! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com PS – Sign up for ADS E-News today!  We are promoting a special for our e-Newsletter subscribers tomorrow. “Never treat your… 

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#NAMPC National Arts Marketing Project Conference – Winning Audiences – Final Day

Posted On November 17, 2011 By Shoshana

After practically no sleep, I was still excited about the last day.  This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with.  Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville.  Also presenting with me… 

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ADS Founder — Shoshana Fanizza

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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