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Arts audience development and Twitter reminder

Posted On April 16, 2012 By Shoshana

For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.”  I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant… 

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How to choose the right ticketing solution for arts audience development

Posted On April 13, 2012 By Shoshana

This week I was truly a happy audience development geek when I found Capterra’s ticket software filter.  If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget.  Instead of being caught up in the better marketing of some companies, you can now compare… 

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How to deal with the dealings of 50% off – audience development for the arts

Posted On March 28, 2012 By Shoshana

It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait.  I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats.  I have written a blog post about… 

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Audience development for the arts – #Auddev chat 3/23 – Professional/Amateur audience perceptions

Posted On March 26, 2012 By Shoshana

For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23.  We were having a discussion about professional/amateur audience perceptions.  Do audiences perceive the differences?  Are they willing to pay more for “professional?”  How do we define “professional” vs. “amateur” anyway?  Why are some amateur companies funded as… 

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Branding properly for arts audience development

Posted On March 23, 2012 By Shoshana

Last week, I gave you taste of a blog that has been in the works.  We decided to simply add to this post here at our blog home. We started with our first screenshot, and we asked you to guess what type of theatre company this is.  This is my first attempt at an audio… 

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Audience development and standing behind your services

Posted On March 16, 2012 By Shoshana

This will be a quick one to chew on over the weekend.  I had an experience with a service today that completely let me down.  I asked for a small refund due to unsatisfactory services.  They simply stated that their policy is no refunds. We in the arts tend to use this statement as well. … 

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Why Mobile Technology? and arts audience development

Posted On March 14, 2012 By Shoshana

The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog!  Please join me in welcoming David Dombrosky from InstantEncore.  David has been a champion for educating the arts industry about mobile technology.  He is our guest speaker for our webinar this Friday, Noon ET.  Currently he… 

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Audience Development and Branding

Posted On March 9, 2012 By Shoshana

I have been working on a blog for my friends at #2amt.  If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas.  I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and… 

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Audience development and keeping your volunteers happy from the start

Posted On March 5, 2012 By Shoshana

So, I signed up online to volunteer for a nonprofit in my area.  I received a form letter beginning with “Hello!”  The volunteer sign-up form had my name as the first field.  Why didn’t they use my name?  Did they want to start off on the foot that I didn’t matter as a unique person? … 

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Audience development diversity, but at what cost?

Posted On March 2, 2012 By Shoshana

Let’s pretend it is Welcome Wednesday just for this moment.  Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of… 

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