Our next guest blog will be next Wednesday. Today I have a few random thoughts due to current events this week. This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on…
I am still looking for new guest bloggers. In the meantime, I wanted to consider the “when to start audience development.” This is a big issue for me. To continue my transparency previously originated, my phone is not ringing as much as I hoped it would. I see an industry that can benefit from audience…
I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed. I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management. Why would I continue to shout out about audience development? To me,…
For today’s Monday Moment, I have been thinking about all the organizations and artists I have had the pleasure to work with. Through many of these experiences, I have found what works and what doesn’t work regarding audience development. The following is a quick list for why audience development may not work. There is no…
As I mentioned on Twitter, I am surprised that the following article did not spur a heap full of discussion. From the very get go, I was intrigued, a little alarmed at first, and very interested in this new audience development business model. Building audiences at the Skokie Theatre By BRUCE INGRAM Contributor May 1,…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing. I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it! One of the biggest reasons arts organizations are failing is due to the feelings…
This week I saw another article where an arts organization blamed their audience for the fact that they are closing their doors. “Low audience numbers,” they stated. It made me ponder what the real reasons were for the closing. Why were people not attending? There must be a reason(s), and it probably has something to…
I am delighted to see more debates happening in regard to “engaging” with audiences. Engaging your audience seems to be the catch effort of the day for building audiences. “You must engage your audience.” What does this mean exactly? I see efforts for getting the audiences participating more by clapping along to the music, voting…
Today is Wednesday, and you know what this means – guest blog post day! Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you. Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over…
ADS Founder — Shoshana Fanizza
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