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10 ways to join the club for better arts audience development

Posted On July 16, 2012 By Shoshana

Last week I was on a family vacation at a club resort in Wyoming.  It was an inexpensive way to have a staycation since it was only 3 hours away.  During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special.  Here is a… 

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How to turn mistakes into audience development gold

Posted On July 9, 2012 By Shoshana

On Sunday our family went out to breakfast. We enjoy going to the local diner, Lucky’s, where they are starting to get to know us. It was a very busy morning for them, and we ended up waiting a long time for someone to take our order. After the meal, one of the waitresses brought… 

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You want to build an audience? Follow up for arts audience development

Posted On June 28, 2012 By Shoshana

I’m still on semi-vacation.  In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up.  We are dropping the ball. We are not returning our customer phone calls in a timely… 

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Perspective for Arts Audience Development

Posted On June 14, 2012 By Shoshana

I finished the book “The Noticer” by Andy Andrews. This is what I have learned: Change happens in an instant. The decision to change and the building of motivation toward action is what can take time. Action is a now, present factor. Change is instantaneous. You can start with small changes and these will add… 

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If I were invited to the conference…

Posted On June 8, 2012 By Shoshana

This morning I am tracking tweets from two different conferences, the League of American Orchestras and the Americans for the Arts.  I hope in the future to be invited to participate in some way. I have been thinking about what I would say if I were asked to present.  As most of you know, I… 

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Personal Branding is Changing Audience Development for the arts

Posted On June 6, 2012 By Shoshana

Welcome Wednesday has arrived!  I have another special guest blog post to share with you.  Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt.  After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic.  Personal branding is becoming an extremely important… 

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Taking time off for arts audience development

Posted On June 5, 2012 By Shoshana

This morning I found an article about the Singapore Art Festival announcing that they are taking time off next year to review, evaluate and plan for the future.  I found this to be rather refreshing.  Taking time off to reflect on what has happened can give you a fresh perspective.  Constantly trying can be, well,… 

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Audience development for the arts – take action!

Posted On June 1, 2012 By Shoshana

Happy Friday to you!  Do you have any weekend plans?  I have been looking at a few online calendars to see if there are any arts events I want to go to.  This is my research phase.  I can spend a great deal of time looking around, but eventually, if I want to do anything,… 

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Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

Posted On May 30, 2012 By Shoshana

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about… 

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How to live an audience development for the arts life…

Posted On May 25, 2012 By Shoshana

Happy Friday to all!  Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future.  The… 

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“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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