Oh dear! The headlines today were not very encouraging. More orchestras are locked out, one opera company has to shut down until their bills are paid, and the woe is classical music stories keep popping up too. Yes, we are in the midst of dealing with changes that have already happened, and the classical music…
There is a tiny little debate happening, although it might have been caused by a misunderstanding. It has been brought up that sometimes we need to look at the programming, if (and there it is, if) the programming is no longer selling. We also have to look at the marketing messages and branding, the audience…
I was using the Storify export function, and it wigged out. I apologize for the repeated bogus posts. Here is the actual chat transcript I was attempting to post: [View the story “#Auddev chat, 9/27, Noon ET – Arts, Change & Audiences” on Storify] Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development…
This morning I am literally in tears over an article I just read, I took my 9-year-old to the opera, and she loved it, although it may be due to the combination of articles this morning. The articles this morning ranged from arts education, let’s do this – to talks about better Boards – to…
I was having a conversation with a friend about artists and our resistance to doing the work we have to do in order to build our audience. Many of us view the audience development/marketing side of our businesses as boring and that “thing” we “have” to do that takes our precious time away…
I have been a little MIA this week, but I did want to end the week with a quick post. In the past, I have written about the process of branding properly as being the first step to audience development. This branding process includes a website. A website can be a slightly bigger budget item,…
I have been reading several articles about arts organizations that are finishing in the black. They have these top 10 management directives in common: 1. Their budgets are not overly extravagant. They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments. All of the articles that…
I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony. We didn’t know if we would be able to have a full season. Cuts were on the table. And, this was during the season, not before it, so…
I was at the thrift store last week on one of my treasure hunts, and I came across a book by T. Harv Eker called Secrets of the Millionaire Mind. Seeing that I was in a thrift store, it was a little ironic, but I picked it up acknowledging that perhaps I do not have…
I missed posting this thought for Monday Moment so it will have to be a Timely Tuesday post. Your focus matters when considering audience development. This concept may sound a little new agey to some of you, but I am a firm believer that what you believe in and what you focus on will be…
ADS Founder — Shoshana Fanizza
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