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The Knights Who Say Niche for arts audience development

Posted On January 8, 2013 By Shoshana

niche noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4.… 

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Happy New Year for arts audience development

Posted On January 3, 2013 By Shoshana

This is a quick post to ring in the new year.  I am busily working on plans for 2013, and I hope to have some announcements by the end of next week.  I can mention that I am working on: Quarterly Webinars Monthly #Auddev chats Podcast Projects Video Sessions and Slidecasts More audience development books… 

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Are you participating? Arts Audience Development

Posted On December 20, 2012 By Shoshana

I have a quick thought today.  Are you participating in the arts as an audience member?  Yes, you might be the artist or the behind the scenes administrator, so you are participating in the arts.  However, I feel one of the reasons the audience is getting less and less is because some of us are… 

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Guest Post: Are artists involved in your audience development planning? They should be.

Posted On December 12, 2012 By Shoshana

I have a guest blog post today for you.  I met Samantha at the 2012 National Arts Marketing Project Conference, and we had a good time talking about audience development and arts shenanigans in general.  I recently came across her current blog post and thought it would be fantastic to cross post it here.  Are… 

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Random thoughts from fiscal cliffs and landfills to donation asks for arts audience development

Posted On December 10, 2012 By Shoshana

What do fiscal cliffs and landfills have to do with audience development for the arts?  Quite a lot actually.  Allow me to explain. The priorities in America and possibly the world are all mixed up these days.  When countries are being run by greed for power and money, what is really important in life is… 

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A sick cat and audience development for the arts

Posted On December 7, 2012 By Shoshana

Some of you may know that one of my cats is very ill.  I have been back and forth to the vet many times in the past two weeks.  Both me and my cat are tired of the whole thing.  During the process, I realized that I am incorporating much of the advice I give… 

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Top 5 FUNdraising campaign tips for audience development for the arts

Posted On November 27, 2012 By Shoshana

As reiterated at NAMPC, putting fun back into your audience development and marketing is important.  It is also a great way to run a fundraising campaign.  Is it simply a coincidence that “fun” is a big part of the word “fundraising?”  I often have wondered about this. Since it is the time for the majority… 

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Takeaways from the #NAMPC Conference

Posted On November 13, 2012 By Shoshana

I wanted to start out by giving you the link to my Storify – My #NAMPC experience via Twitter.  I ended up winning the Most Tweets Award, and I received this fun t-shirt!  I also won by connecting with more people on Twitter and getting to meet some of these people during the conference.  It… 

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Quick comment on Kaiser post

Posted On November 6, 2012 By Shoshana

For some reason, my comment wasn’t approved on his blog.  I’m hoping it was a technological glitch, otherwise it looks like he is only taking soft comments that agree or do not go against his post too much. To catch some of you up, Michael Kaiser wrote a post entitled: Where Are the Senior Arts… 

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Quick post – more random thoughts for audience development for the arts

Posted On October 17, 2012 By Shoshana

I am off to Austin, TX for a family wedding.  I wanted to post a little something before I leave.  Today I have been thinking a variety of random thoughts due to interactions with people: Are we getting caught up on the words?  I had someone ask about whether I thought “Community Engagement” was overused. … 

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“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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