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Rebooting and gifting

Posted On May 8, 2013 By Shoshana

I have been reading a book by Catherine Allen called Reboot Your Life.  Apparently, I am not taking time off the right way.  She suggests that we go through 4 phases in order to guarantee we gain from our sabbatical.  Here are the 4 phases: Phase 1: Clearing out – Take time to clean your… 

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Taking time off

Posted On March 29, 2013 By Shoshana

My LinkedIn Profile is reminding me that ADS had been in business for over 5 years now.  During this time, I have been proud to say I have accomplished most of what I put my mind and energy toward.  I have helped to build audiences for artists and arts organizations.  I have spread the love… 

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Going in circles or Artsitis

Posted On March 20, 2013 By Shoshana

I feel the arts are a bit dis-eased.  Budget cuts, shrinking audiences, and other gloom and doom that hits the news regularly are casting a murky illness over what we could be doing to better the situation.  I have good news and bad news.  Which would you like first?  The bad news? The bad news… 

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Copy and pasting for arts audience development???

Posted On February 25, 2013 By Shoshana

I hope you had a nice weekend!  I found this weekend to have a common theme that I wanted to share with you.  The concept of copy and paste and how it is affecting our artistry, audience development, and the future of arts administration. I started off the weekend reading The Art of Possibility by… 

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“Free” for arts audience development

Posted On February 20, 2013 By Shoshana

Leave it to Seth Godin to send a whammy to my inbox this morning.  It was a real doozy for me since it hit too close to home for comfort.  As you know, dear reader, I have been contemplating how to get myself to the next level for some time now. I know what I… 

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Human algorithms and arts audience development

Posted On February 5, 2013 By Shoshana

The latest and greatest idea is the use of algorithms (check out You’ve Cott Mail’s line-up)  to produce suggestions for our audiences based on what they have already purchased.  Amazon and Netflix formats are being worked on underground to become the next big thing for arts websites.  At first I was excited about the possibilities. … 

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Excuses for arts audience development?

Posted On January 28, 2013 By Shoshana

Excuses, excuses. We may want to accomplish something, however, as humans, we also tend to make excuses.  We want to grow as individuals and artists, to better our art and organizations, yet we ourselves build road blocks to our success.  Silly humans!  So, I wanted to talk about two of the biggest excuses for why… 

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Focus is key for arts audience development

Posted On January 24, 2013 By Shoshana

I have been thinking a great deal about focus.  In a conversation, I mentioned that what you focus on is what will come to life.  I also expressed how many non-profit executives are scattered when it comes to what is on their plate. In my humble opinion, I feel that a majority of organizations and… 

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The changing face of classical music for arts audience development

Posted On January 11, 2013 By Shoshana

Inspired by the article, The changing face of opera, posted in the Oxford University Press’ blog by Meghann Wilhoite, I give you my first mini-podcast for 2013. [soundcloud url=”http://api.soundcloud.com/tracks/74535641″ params=”” width=” 100%” height=”166″ iframe=”true” /] Have a great weekend! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com “Never treat your… 

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Resolution vs Commitment for arts audience development

Posted On January 9, 2013 By Shoshana

I wanted to share a quick thought that has been on my mind lately.  There is a big difference between a resolution and a commitment.  I have mentioned this thought in passing, but now I want to expand upon it. You may desire to build your audience.  You might also have a resolution this year,… 

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ADS Founder — Shoshana Fanizza

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Arizona Women’s Theatre Company (AZWTC)

“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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