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Whose fault is it if there is no audience?

Posted On November 1, 2013 By Shoshana

Happy Friday to you and happy first day of November.  I hope you had a fun Halloween.  I ended up dressing in my devil horns and going to our local Mexican restaurant that we love.  They were all dressed in costumes to the nines!  It was a fun evening. Yesterday, I also had a conversation… 

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“People don’t come because they don’t care.”

Posted On September 5, 2013 By Shoshana

An article hit me in the face this morning.  Wham! Arts: Misreading the declining audience problem I needed it too.  Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on.  Here are a few quotes from this article: With the… 

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10 point plan on how to build relationships to build your support

Posted On September 3, 2013 By Shoshana

It’s been a while, and I apologize for this, since I have given out some advice.  Audience development is all about building relationships in order to get more people to support you and your art form.  So how can we do this in a day and age that is less connected in live time? Here… 

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2 ways to skin a cat, but please don’t skin a cat!

Posted On August 8, 2013 By Shoshana

There seems to be a rumbling about arts marketing lately.  There are people that believe that artists and arts organizations need to step up their game or hire someone else that has more experience. Here is the latest of the rumblings: Cincinnati Art Museum makes cuts The Cincinnati Art Museum recently eliminated its design team,… 

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Be the change you want to see

Posted On August 6, 2013 By Shoshana

As some of you may know, I am in the midst of a legal challenge with Getty Images.  I will write more about this in the future, since the knowledge will help others. Today though, I have been thinking about all the support requests I receive.  There are so many crowd-fundraisers happening and so many… 

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The uncomfortableness of old and new side by side?

Posted On July 30, 2013 By Shoshana

My friend, Dale, sent me a thread to look at on Reddit: Going to my first symphony, what are some tips for my first experience? This ongoing conversation has me thinking about traditions and their protocols.  The traditions with the respective protocols are generated by people.  People adopt these ways, and a status quo forms.… 

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Be an artist and a business for audience development

Posted On July 24, 2013 By Shoshana

Tonight I will be giving a presentation on Audience Building for All and the Top 20 Tips for Increasing Everything.  If you are in the Boulder/Denver area, check it out and join me!  One of the points I will be discussing is the tip to be your artist self and be creative.  It is a… 

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Random thoughts on audience development for a wacky Wednesday!

Posted On July 10, 2013 By Shoshana

It’s one of those days when I have too many different thoughts to process and am having a difficult time picking just one to focus on.  So, here is my next installment of random thoughts.  Let me know which ones you would like me to develop further! Some organizations/artists have a catch-22 situation in terms… 

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Brother can you spare some change?

Posted On July 2, 2013 By Shoshana

I came across a fun project today called The Bicycle Opera Project. The Bicycle Opera Project brings Canadian contemporary opera to communities across Ontario by bicycle! They also have a specific mission: We bring Canadian music to people who might otherwise have little opportunity to hear it, and work to close the distance between audiences and… 

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“Yes, but!” Is it bad for audience development (and life in general)?

Posted On May 31, 2013 By Shoshana

I am slowly resurfacing with hopes that a new direction will be firmly formed in the next couple of months.  As I mentioned before, I am speaking with a variety of people to gain perspective, and I thank each and every person that has taken the time to talk with me. During a few of… 

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ADS Founder — Shoshana Fanizza

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Arizona Women’s Theatre Company (AZWTC)

“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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