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Global audiences…it’s happening now!

Posted On February 28, 2014 By Shoshana

I can’t remember the last time I wrote about technology’s creation of global audiences and how this will affect our industry.   Today I received another notice from clicking on a New York Times article link: You have reached your 10 article per month limit, subscribe to view. Can you imagine needing to subscribe to all… 

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Audience development and figure skating?

Posted On February 13, 2014 By Shoshana

For those that know me, you already know what a figure skating nut I am.  Back in the day, I was considering either going the figure skating route or the music route.  I chose music, but the love of figure skating stayed with me.  I’m an avid fan now, and I am eating up the… 

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Is conviction of convention killing us?

Posted On February 3, 2014 By Shoshana

I have read all the “Classical Music, Dead or Alive?” articles.  There was a lively debate last week about it.  Actually, this debate has been going on for many years according to this article from the New Yorker: The Fat Lady is Still Singing… As I mentioned in the past, the arts have traditions of… 

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3 audience development tips we can learn from churches

Posted On January 27, 2014 By Shoshana

  Back in 2008, I mentioned in passing that we can learn a great deal from churches.  I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away.  Here is my personal story about joining a congregation in the Chicago area:   1. I was feeling the desire to become… 

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Get out of survival mode: New Year Resolutions 2014

Posted On January 7, 2014 By Shoshana

  It’s a new year, and I bet like me, you are thinking about how to improve your situation.  I hope you are thinking, “How can I build a better audience?” yet this post is more general than that. I have been thinking about my resolutions for the year.  The biggest one I am working… 

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Top 10 Advice from 2013 to be implemented in 2014

Posted On December 17, 2013 By Shoshana

It’s been an interesting year. I chalk it up to a great deal of growing pains. Change is here, and change is the only constant. After a year of scoping the arts, here is a list of the top themes of 2013 which serve as top advice: Community Projects Rule!  I have seen the increase… 

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Diversifying your board

Posted On December 11, 2013 By Shoshana

I went to a “Diversifying Your Board” workshop today.  It was led by two of our brightest and up-and-coming Latino leaders.  Getting their perspective was very helpful, and the good news is that what I have been advising is sound. We started out by introducing ourselves and telling about our diverse backgrounds.  Diversity is not… 

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Colorado Gives Day reminds me why audience development is important

Posted On December 10, 2013 By Shoshana

Today is Colorado Gives Day.  This is a day where the Community First Foundation will process donations on their giving site for free with the potential for an incentive bonus from 1st Bank.  It is also a day that I am being inundated with donation asks. I am a giver to a variety of non-profit… 

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Life is too short.

Posted On December 9, 2013 By Shoshana

Some of you may know that I returned from a funeral that happened this weekend.  I also was helping my mom during Thanksgiving week through a surgery for stage 1 cancer.  It has been a very trying month to say the least! The good news is that the operation for my mother was a success… 

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Themes from #NAMPC 2013

Posted On November 13, 2013 By Shoshana

I had a great time at the National Arts Marketing Project Conference (a.k.a. NAMPC) in Portland, OR, a conference of the Americans for the Arts.  This year was all about “Powered by Community.” To read my individual experience, you can click on this Storify I created. As with many conferences, themes start to appear.  I… 

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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