I am carving out some time this week to do reading for the good of myself and for business. To be honest, I am thinking about my next steps and projects – the planning for 2015. One of the books I am reading is “Becoming Enlightened” – translations of the Dalai Lama’s teachings. One of the main teachings…
I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water. We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off…
Welcome to the first segment of our “Ask Shoshana” format for ADS Podcast.…
I have been waiting to be struck by inspiration. Today I have thoughts about smaller organizations and individual artists and their particular growing pains for asking for support. The biggest challenge I am seeing is the fact that the founder(s), or individual artists, are so tied to the arts business, they feel that they are…
“The simple answer is San Jose’s population changed a lot in three decades and the Rep changed very little.” An opinion about the demise of the San Jose Rep: End of the San Jose Rep: Part II And this opinion is becoming more fact than opinion every day. This morning, I heard in the…
I had a quick Twitter conversation that led me to posting about how small efforts will add up. I was asked how an indie artist can connect with people more personally due to time constraints. I answered him, by emailing 3 people per day. He responded back that this was doable and he would be…
As mentioned, I wanted to give you a list of ways you can reconnect with people. Evaluate what you are doing to attempt to build an audience and the items that are not working, kick to the curb and adopt some of these approaches instead: Follow up with ticket buyers before the show and offer…
Oh boy! I read a blog post this morning that I agreed with for the most part except for a main section. Trevor O’Donnell, via his Marketing the Arts to Death Blog, chimed in on his thoughts regarding why the San Diego Opera is seeing troubled times and his advice for returning to a better path:…
I have been on several grant panels, have been keeping an eye on the news, and have been witnessing more arts closures. I see what is happening. Old school arts management is not working anymore. What do I mean by “old school?” The ’80s came along and everything was all about advertising. In the ’90s,…
I was in a discussion with another arts marketer (typical for me), and one comment that came out of the conversation keeps coming back to me. It was said that they rarely looked to the arts for innovative business practices, and in particular arts marketing examples. For an industry that is supposed to be the…
ADS Founder — Shoshana Fanizza
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