Since it is my birthday today, I have a special guest post to share with you. My friend and colleague, Conductor and Composer Stephen P. Brown, is also someone who is constantly thinking about audience development, especially for the classical music sector. He firmly believes that if we make changes to how we communicate and…
Two incidents came up to start this discussion again. The agency that had finally gotten back to me with a message of “hope to see you there,” and no instructions to RSVP for the orientation, canceled the meeting without notifying me that it was canceled. I showed up, but they didn’t. Lucky for me it was…
I am a big fan of CBS Sunday Morning. Last Sunday, Filling movie theatre seats with gimmicks, was one of the featured stories of the day. As many of us know, tickets sales for movie theaters are down. We can blame the expensive ticket pricing, the addition of Netflix and other on demand services, the…
It’s been a while since I did a random post. I have so many thoughts on my mind, it is time to share. You want volunteers, right? I had an experience where I went to an organization to let them know I was interested in volunteering. They told me to follow up online and…
I had lunch with a past client. I remember him telling me that after my work with his organization a few years ago, his audiences were blooming! I was very excited to hear these results. However, I was updated with the news that the current structure in the organization has abandoned those plans, and now…
There have been many times where I have wanted to get more information about an event, and the link takes me to the main website. I then have to search for the event. Sometimes I find it right away. Sometimes I end up clicking on “upcoming” and then have to search in a list, click…
I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1…
I came across this infographic this morning. I have seen similar statistics in other reports. So, what are we going to do with this data? It is 2015, and having the New Year’s resolution of finally coming to terms with these issues and creating solutions to build audiences using this data would be amazing to…
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Receiving feedback
I have a quick thought for today. How do you respond when you receive feedback? Do you thank someone for taking the time to email you a comment? Do you simply roll your eyes and forget to comment back? Do you email back with a defense such as “we do it this way because…” Or,…
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