#30DayArts! I have been thinking about doing a 30 Day challenge again, starting today, May 1. It would be fun if more people would join me. For the next 30 days, I will be looking for arts marketing and audience development that inspires. I mainly keep my eye out most of the time, but this…
Lately I have been reading a bunch of books on Taoism and Buddhism. I am attempting to absorb the wisdom in ways that I can apply the knowledge to my arts practice. I came up with 3 concepts from my studies I would like to share with you. I believe these ideas will build better…
Please welcome to the ADS Podcast, Drew McManus! Drew is one of…
I had a quick thought today, but it was huge in meaning. If you are thinking about needing or wanting to make changes, it is best to add some different perspectives to get a better understanding of what you may want and need to change. There are many ways to add different perspectives. Here are…
I think it is time to call out once and for all what seems to be happening to our arts industry. We spend so much time rehashing the past, both the glory days and the challenges we recently have come up against. Then we focus on this past over and over again. We also love…
If you have been following my blog for a while, you will know I am a big advocate for getting the name right. I post this tip from time to time, and it is included in my Top 20 Tips for Increasing Everything webinar/workshop. I am writing about this again because there are people (despite my…
I came across an article, The Customer Journey to Online Purchase, which had me get my geek on. A report was created to capture the benefits of different channels during a customer’s purchase process. The research was conducted in several countries with a breakdown of industry and size of organization. I decided to put together…
In my inbox, a Wallace Foundation study was delivered. Getting Past “It’s…
Yesterday, I posted a guest post about taking into account your audiences’ time. This post was all about creating a shorter door to door time to re-introduce the arts back into people’s lives. Today, I found an article about Binge-Watching Theatre. The first thing I did was do a double take to make sure it…
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