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Arts & Fear

Posted On January 28, 2016 By Shoshana

Have you read the book Art & Fear yet? I may have mentioned this book way back in 2008, but since it has been a while, and the topic has been on my mind, I highly recommend this book for all artists, arts consultants, marketers, producers, etc. I have come across many artists that fear… 

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Hopes and dreams for the arts, 2016

Posted On January 7, 2016 By Shoshana

Happy New Year to you! I have seen a few predictor posts and articles for 2016. I was thinking of writing about my predictions as well, but then I thought I rather share what I would like to see happen instead what I think will happen. There is a slight difference. And maybe, just maybe,… 

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‘Tis the season to treat your volunteers well!

Posted On December 17, 2015 By Shoshana

Part of audience development is increasing volunteer support. In order to obtain more volunteers, I am a firm believer in setting up a very well organized and managed volunteer program. Today I volunteered at our local family assistance agency. They help families in transition to support them through a challenging time. They have a housing program,… 

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Give the gifts that keep on building!

Posted On December 11, 2015 By Shoshana

I rarely toot my own horn directly, yet I wanted to let you know about the various gifts you could purchase for yourself or for other arts administrators and arts business owners to help build audiences and more support. Your purchase also supports me in my overall mission of building arts audiences and creating more sound… 

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Field of dreams for the artist

Posted On December 10, 2015 By Shoshana

  If you create it, will they buy? Everyone has the ability to engage in the arts I wasn’t going to post today since I am feeling a little blah at the moment. Is it okay to say this? As you know, articles have a way of getting me out of my shell to respond, and I… 

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Terminology salad – is it healthy?

Posted On December 7, 2015 By Shoshana

Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive… 

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Money, numbers and sales, oh my!

Posted On December 4, 2015 By Shoshana

The Mass Market Ain’t What It Used To Be (And What That Means For The Arts) November 30, 2015 by Douglas McLennan I read this article via You’ve Cott Mail this week. It was a good summary of how we are attempting to engage on a mass level, and how the arts industry still has not… 

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Thank you loyals!

Posted On December 2, 2015 By Shoshana

Today I received a quick email from a company that I have been loyal to for 15 years. They were thanking me for being a long term customer. This might have been an automated message, but at least they thought to send out this message. Are you doing this? Are you sending out thank yous… 

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Thanksgiving 2015 Edition

Posted On November 24, 2015 By Shoshana

This year, I would like to thank some special people via a video. Happy Thanksgiving to you and your family and friends. I hope you will also take time to give thanks to your special list of people! Blog subscribers, please click to enjoy.   Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief… 

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Themes of #NAMPC 2015 or “A Very Special Blossom”

Posted On November 10, 2015 By Shoshana

I woke up early in the morning thinking about the conference I just attended. At first I thought I was in the hotel room, which proves my brain is still there at the conference, and the other attendees probably feel the same way. The day after always gives us a chance to bask in the… 

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ADS Founder — Shoshana Fanizza

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“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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