I recently have been coming across different definitions of “audience development” and wanted to share them with you. The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members, donors, volunteers and sponsors;…
“My fellow Americans, ask not what your country can do for you, ask what you can do for your country.” ~John F. Kennedy In the arts, we need to turn this mentality around: Ask not what you can do for the arts, ask what the arts can do for you. The good news is, we…
I hope you had a nice weekend! I ended up participating in the Open Studios tour and scored some really great gifts for myself and my family. One of the artists said to me, “I’m so grateful when people like you will come and pay for art right away.” I know it sometimes takes time…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
Today is the 5oth anniversary of the famous Martin Luther King, Jr. speech, “I have a dream…” One of the quotes that is being distributed is “Our lives begin to end the day we become silent about things that matter.” This quote literally woke me up this morning, well, enough for me to begin writing…
Today I will be discussing arts advocacy with some of my colleagues. Since I was in a YouTube kinda mood, why not share some new (fairly new) videos! Have a fantastic weekend! [youtube=http://www.youtube.com/watch?v=7MTCTzGdVco&w=360&h=215] [youtube=http://www.youtube.com/watch?v=S-xkvzvYcJc&w=360&h=215] [youtube=http://www.youtube.com/watch?v=yAAKLsgCoJw&w=360&h=215] My favorite in this set (of course, it’s from my Alma Mater!): [youtube=http://www.youtube.com/watch?v=yGjJhCMjcbI&w=360&h=215] Cheers to happy…
I came across a fun project today called The Bicycle Opera Project. The Bicycle Opera Project brings Canadian contemporary opera to communities across Ontario by bicycle! They also have a specific mission: We bring Canadian music to people who might otherwise have little opportunity to hear it, and work to close the distance between audiences and…
I am still processing my Americans for the Arts Conference notes, but I do feel ready to talk about one of the points I made in my wrap-up blog. I do feel that arts advocacy needs to be a main focus. Right now, we have a little bit of momentum in terms of selling the…
I feel the arts are a bit dis-eased. Budget cuts, shrinking audiences, and other gloom and doom that hits the news regularly are casting a murky illness over what we could be doing to better the situation. I have good news and bad news. Which would you like first? The bad news? The bad news…
ADS Founder — Shoshana Fanizza
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