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Arts Preview: How to score the cheap seats?

Posted On September 5, 2014 By Shoshana

I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water.  We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off… 

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Just do it! for audience building, advocacy, etc.

Posted On August 27, 2014 By Shoshana

I have seen a bunch of postings about change lately, including my own.  I am glad that other people in the arts are thinking about change. However, many of these posts are not officially sharing the actual change.  They end with asking us to think about what we will do to change, inspiring another cycle… 

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Be the change you want to see – a summary

Posted On August 19, 2014 By Shoshana

  I think about this quote a great deal, as you may know, dear reader.  Today, I would like to summarize some of the thoughts I have shared with you over the years concerning this quote. If you want people to comment on your posts, start commenting on other people’s posts. Do you want more… 

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Guest Post: Wake up call for audience development in the UK?

Posted On June 26, 2014 By Shoshana

On June 20th, my audience development colleague, Roger Tomlinson,  created a summation post regarding the current political stances for the funding of the arts in the UK.  Arts funding in the UK is being challenged by politicians with the argument that the arts are currently not accessible enough to everyone. Roger also makes the case… 

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Thought after the whirlwind of conferences – take action!

Posted On June 23, 2014 By Shoshana

Over the past few weekends, we have had 5 conferences related to the arts: AFTA, Chorus America, Dance USA, TCG, and Opera America. All of these conferences did talk about audience development with extra thoughts focusing on civic impact, how to engage an audience, how to diversify and be more inclusive, and how to connect… 

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Go to them

Posted On June 16, 2014 By Shoshana

I woke up this morning with a thought about audience development.  This is not uncommon, but today’s thought is shareable. Why do we keep insisting that the audiences come to us?  And, because of this mentality, many of us are in artscentric circles with no real communication and relationships with people outside of the arts… 

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What matters to them…

Posted On May 31, 2014 By Shoshana

I normally do not post over the weekends, but after my last discussion from Thursday’s post, a thought popped into my mind in a new way. When I was a kid, my family was the upper, lower, middle class family. We had enough for the basics, yet at some moments, we did not have money… 

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“Just Watch the Millennials” – an oversimplification

Posted On May 13, 2014 By Shoshana

The Arts and Humanities Are Alive and Well — Just Watch the Millennials  – an article that I found this morning by Christine Henseler. The arts and humanities might be going through a rough patch, but if you ask the Millennials they can tell you that disciplines such as classical music, visual art and fiction… 

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Random thoughts on audience development – going bold edition

Posted On May 1, 2014 By Shoshana

There were so many ARTicles to comment on, I have decided to do yet another random post.  Let’s get right to it: The Colorado Symphony Orchestra is doing a series of “High Notes” concerts or Bring Your Own Weed.  With the legalization of marijuana for recreational purposes, this opened a brand new set of opportunities… 

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Arts Advocacy/Audience Building and You

Posted On March 26, 2014 By Shoshana

Maybe I had the wrong hashtag.  If I did, I didn’t get alerted to the right one.  March 24-25 was National Arts Advocacy Day.  It came and went.  Although there were celebrations in D.C. among the arts folks, the rest of the nation seemed oddly quiet. I attempted to tweet a few #artsadvoc and #artsadvocacyday… 

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“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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