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Collaboration, a win-win-win for audience development

Posted On August 12, 2009 By Shoshana

I can’t say enough about collaboration.  It is not only one of the 4 C’s of audience development, but something that definitely brings new hopes, opportunities, and direction for an artist or arts organization.The last few days I have been writing articles about collaborations.  One was about an art gallery that teamed up with a… 

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Audience development – Shift from monetary goals to connecting with people through your art!

Posted On July 6, 2009 By Shoshana

I joined a forum that is addressing audience development head on.  I am realizing more and more about the shift that is needed.  The encouraging news is that there are some people on this forum that seem to get it, people like Kelly Tweeddale of Seattle, WA.  I have been admiring her comments due to… 

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Audience Development can save the arts, but do you know what it is?

Posted On June 22, 2009 By Shoshana

Last night I went to bed thinking about audience development, and I woke up thinking about it.  I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out).  However, I feel that not many people know what audience development really is.  And since people do not know what… 

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I’m in a YouTube audience development mood…

Posted On June 3, 2009 By Shoshana

I’ve been thinking about how powerful YouTube has become. There are many ways you can use YouTube specifically for audience development.  I have highlighted some ideas in the past, but I thought maybe it was time for a helpful guide of “YouTube and Audience Development.” 1. Use it to connect with your audience before a show! … 

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Audience Development change is the only constant…

Posted On May 20, 2009 By Shoshana

Today’s topic is a little controversial, but I want to put this out there.  Are we as artists expecting the world around us to change to bring us an audience instead of us being pro-active and possibly changing a little ourselves to get a better audience? I recently commented on the Jazz.com blog.   They are… 

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Sometimes Audience Development requires making some noise…

Posted On May 12, 2009 By Shoshana

Yesterday, I saw a story about an arts advocacy project in Sarasota, Florida: Arts supporters Emerge for advocacy By Jay Handelman Herald Tribune Published: Sunday, May 10, 2009 at 1:00 a.m. Last Modified: Sunday, May 10, 2009 at 12:13 a.m. Arts supporters are hoping to prove a point to local businesses and elected officials with… 

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