What a great find this morning! Did you know there is a new campaign by B-Classic to create a classical music comeback?

Belgium’s B-Classic music festival, whose mission is to “give classical music the same recognition as pop and rock music,” brings us a rather insteresting sensory collision in the form of the music video below, promoting its “Classic Comeback” competition.

Korean pop-dance group Waveya interprets the godfather of Slavonik dance music (and Brahm’s brosef) Antonín Leopold Dvořák in the three-minute synchronized bump-‘n’-grind-gyration-twerk-fest set to “Symphony No. 9 Allegro con fuoco.”

In a short documentary also posted below [titled The Classical Comback], Frank Peters, a Dutch classical pianist and spokesperson for B-Classic, says he’s “not convinced that youth are uninterested in classical music. I think that it’s simply more difficult for them to discover.”

Chereen Gayadin, a senior music programmer at MTV, adds: “I think that this is the first video in which one listens to classical music, without being aware that it is classical music.”

You can read the entire article here!

I tend to agree with B-Classic. I am unconvinced that the younger generation doesn’t like classical music, they simply haven’t been exposed to it in a relevant way or they have been exposed via movies, television, music samples, etc., but they don’t make the connection back to classical music.

I am loving this campaign, and I can’t wait to see more videos released. Here are the two videos. Please hit the share buttons if you agree!

Have a great weekend, and feel free to twerk to Bach and Beethoven anytime!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder