Did you know that audience development has a spiritual side? Today I…
Terrific Tuesday to you. I wanted to share a very quick thought today. What if your website was a resource? What if people went to your site, not just to find out about your upcoming events or new art, etc., but to learn about your art form. What if you were able to be listed…
Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
What do you think works better? A. An advertisement you strategically placed. B. A tip from a friend to buy a certain product. Who do you think is more likely to give you money? A. Someone you don’t know very well. B. A friend or family member. What story is more memorable? A. A television…
Retention is a common topic. We are concerned due to all the churn, the losing of older audiences, and the changes in how people wish to purchase tickets (less subscribers). There are solutions to these challenges. The solution is to retain through love. Retaining through love means that you are adding the element of caring…
Countdown to Valentine’s Day continues with thoughts about love vs. fear. I have been reading and thinking a great deal about whether actions come from either love or fear. If it comes from love, there is a fuzzy feeling that makes you smile and feel good. If the action comes from fear, it has a…
This week I have witnessed a few organizations that have fallen a bit flat due to loss in energy. I won’t point out the who of this story, but I think you will be able to relate. You can feel if the energy is there just by looking at a website or at a marketing…
Last week I had a quick twitter interaction. The topic was about volunteer burnout and what to do to prevent it so you can retain good volunteers. I myself have had volunteer burnout, and I have been on the end of a volunteer management role. This was my response: Great topic! I have felt burnout…
This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech…
It has been a while since I have cited an article, which means I am excited enough to post about one now: AMERICAN THEATRE | The Science of Mattering: How to Gauge Theatre’s Impact ow.ly/2IA230hyWz9 I feel this is a must read to forward our thinking as to why we attend arts events and how…
ADS Founder — Shoshana Fanizza
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