There are so many Nutcracker ballet productions in my area, and around the world. I wanted to share my happy surprise at a local production’s new audience development effort. The Centennial State Ballet company teamed up with a photographer and a coffee shop to display photos of the ballet on canvas. The entire coffee shop…
Actually, I am not sure what number I am on, but five seemed right! Today I have been thinking about, are you ready? No, really, that is what I have been thinking about. Are you ready? I have come across organizations and artists that say they want a bigger audience and more support, yet the…
Yes, you saw right. We the Media, which is a play on We the People. A long time ago, there were independent people that created the media. They started newspapers. They created magazines. They got together to put on television shows. It’s a little messier now since corporations through the ages have bought up these…
I normally do not write about board management, but there is some cross over when it comes to what a board does for you. One of their jobs is (or should be) audience development, especially when it comes to their job of being an ambassador to spread the word about your organization and events.…
The answer: No and Yes. The answer is no because audience development is mainly about building relationships and using the 4 C’s: Connections, Collaborations, Community and Caring. The purpose of audience development is to get more people involved and engaged so they become more happy and loyal audience members, which will ultimately increase your support.…
After being in arts administration since 1997, I have come to find…
A quick post today to get perspective. I deleted several eBlast newsletters today. Some were from arts organizations I know. Some were from people I know. If it isn’t relevant enough to me, or I simply do not have time, I will delete. What is really needed is content that speaks to the person you…
Hammerly Ceramics Last night I went to a workshop with a ceramic artist as the speaker. Curt Hammerly, of Hammerly Ceramics, has 68K followers on Instagram and counting! Wow! Of course I had to go to see what he would teach us about this platform. I wasn’t surprised about what he said, and it served…
I was having a conversation last night with another arts marketer, and he mentioned that he worked for a bigger organization that was not able to work out the new branding due to monetary concerns. I was surprised to hear this. I mainly work with smaller to mid-sized organizations, and in each case of…
Just a quick thought today. I am still seeing organizations that are attempting to go it alone, meaning, they have yet to become a part of their community. Sure, you want to build people around your art form and organization, but people will go to you if you go to them and become a part…
ADS Founder — Shoshana Fanizza
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