Today I have a guest blogger for you. Please welcome Paul Stavish, Audience Development Manager of Oregon Ballet Theatre. He came to me with an idea of building audiences, not through quirky marketing deals and promotions, but to go beyond with artistic experiences for your audiences and communicating with them passionately about your art. The…
I have been a little MIA this week, but I did want to end the week with a quick post. In the past, I have written about the process of branding properly as being the first step to audience development. This branding process includes a website. A website can be a slightly bigger budget item,…
I have been catching up on You’ve Cott Mail emails this morning. Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles. This week he had a series concerning programming only “familiar” repertoire. It can be a balancing act to program the new when audiences seem to want…
I have been reading several articles about arts organizations that are finishing in the black. They have these top 10 management directives in common: 1. Their budgets are not overly extravagant. They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments. All of the articles that…
I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony. We didn’t know if we would be able to have a full season. Cuts were on the table. And, this was during the season, not before it, so…
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Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
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I am working on another 3-Step Method audience development project. The first step is making sure the branding is in alignment with the artist. What was interesting is that when I went to the website and wrote down all the words that are currently being used, the words fit. Yet, something was missing. The essence…
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