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Quick post – more random thoughts for audience development for the arts

Posted On October 17, 2012 By Shoshana

I am off to Austin, TX for a family wedding.  I wanted to post a little something before I leave.  Today I have been thinking a variety of random thoughts due to interactions with people: Are we getting caught up on the words?  I had someone ask about whether I thought “Community Engagement” was overused. … 

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Audience Development for the Arts Songs!

Posted On October 12, 2012 By Shoshana

It’s Friday!  Yesterday as you know, we had an #auddev chat.  During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash.  Of course this was in reference to loving your current audience. [youtube http://www.youtube.com/watch?v=_5IVuN1N6-Y] It… 

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#Auddev Chat 10/11, Noon ET – Audiences’ Preferred Connections

Posted On October 11, 2012 By Shoshana

Today we had an #auddev chat with the topic, Audiences’ Preferred Connections. Our co-host was Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd. We chatted about different audience connections and what our audiences’ preferences are. During our chat, some very interesting thoughts about formats, frequency, and questions to ask our audience came up. [View the story… 

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#Auddev chat, Thursday, October 11 at Noon ET on Twitter for arts audience development

Posted On October 8, 2012 By Shoshana

I wanted to make sure you were all invited to the #auddev chat we will be having this Thursday: Audiences’ Preferred Connections Co-host Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd, and I will be conducting a chat about audiences and how they prefer to connect with us. So dig up your latest surveys and let’s… 

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Becoming aware: arts management, classical music, and arts audience development

Posted On October 3, 2012 By Shoshana

Oh dear!  The headlines today were not very encouraging.  More orchestras are locked out, one opera company has to shut down until their bills are paid, and the woe is classical music stories keep popping up too.  Yes, we are in the midst of dealing with changes that have already happened, and the classical music… 

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Everything needs to be considered for good arts audience development

Posted On October 1, 2012 By Shoshana

There is a tiny little debate happening, although it might have been caused by a misunderstanding.  It has been brought up that sometimes we need to look at the programming, if (and there it is, if) the programming is no longer selling.  We also have to look at the marketing messages and branding, the audience… 

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My apologies to my email subscribers – #Auddev chat 9/27, Noon ET – Arts, Change & Audiences

Posted On September 27, 2012 By Shoshana

I was using the Storify export function, and it wigged out. I apologize for the repeated bogus posts. Here is the actual chat transcript I was attempting to post: [View the story “#Auddev chat, 9/27, Noon ET – Arts, Change & Audiences” on Storify] Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development… 

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YouTube Kinda Mood – Arts Audience Development and Advocacy (5 Videos)

Posted On September 21, 2012 By Shoshana

It’s Friday!  I haven’t posted some YouTubes in a while.  I looked up some more current Arts Advocacy videos.  Here’s what I found: [youtube http://www.youtube.com/watch?v=CJ90-qfW94E&w=420&h=315] [youtube http://www.youtube.com/watch?v=nGwnPQkoFtk&w=420&h=315] [youtube http://www.youtube.com/watch?v=mv_w2e2E7MI&w=420&h=315] [youtube http://www.youtube.com/watch?v=4is8MR_yaB0&w=420&h=315] [youtube http://www.youtube.com/watch?v=m2xl7-5aeA4&w=420&h=315] Have a great weekend! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com “Never treat your audience as… 

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Why am I doing this? Arts Audience Development

Posted On September 18, 2012 By Shoshana

This morning I am literally in tears over an article I just read,  I took my 9-year-old to the opera, and she loved it,  although it may be due to the combination of articles this morning.  The articles this morning ranged from arts education, let’s do this – to talks about better Boards – to… 

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3 ways for artists to make friends with arts audience development

Posted On September 13, 2012 By Shoshana

    I was having a conversation with a friend about artists and our resistance to doing the work we have to do in order to build our audience.  Many of us view the audience development/marketing side of our businesses as boring and that “thing” we “have” to do that takes our precious time away… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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