I received a direct mail from an organization I have had no contact with for three years. At that time, I was a supporter. I did not say take me off the list when I stopped supporting the organization, and I still get some mail from them from time to time. This year, I received…
Some of my recent roster of clients were right on target when it comes to branding. I did not have to do a thing in regard to their images and messages. All I could say is, “Keep up the good work!” Let me show you some examples! Gustav Hoyer, Composer and Impresario, did a great…
I finally can share something that I was personally a part of. I am one of seven main people on the Development Committee for the Longmont Performing Arts Initiative. Maybe you have heard through my posts on social media, we embarked on raising $75,000 in 75 days in order to fund half of the feasibility…
After over 10 years of blog posts, I hope I am not repeating myself here. I have come across numerous examples of organizations and individual artists that try to take on too much in order to gain a bigger audience. What normally tends to happen is they become spread too thin (in all aspects of…
I had the pleasure of speaking with Erica Sipes, a pianist, practice…
Wonderful Wednesday to you! I had a quick thought to share today. You may have staff or people in place that are real go-getters. They of course are already in the mix and in the flow of what to do and how to handle a situation. However, there may be another staff person or perhaps…
Peter Alexander holds a Ph.D. in musicology and is the classical music…
This will be a quick post, at least I think it will. Lately I have been bothered by the “what’s in it for me” mentality. People aren’t collaborating as much as taking what they can and not giving back, or should I say it, in some cases, stealing ideas from other people instead of working…
I saw this article this morning: Utah Opera helps visually impaired patrons feel the costumes, props and words of ‘The Magic . It made me happy to know that this program and programs like this one exist. Connecting people to the art in ways they can participate is truly what audience development is about. It’s…
Since I felt like having a little fun today… This is a reminder to keep your audiences in mind at all times and to find the sweet spot. Happy and loyal audiences happen when you not only pay attention to your audiences at every step of the way, but when you combine it with your…
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