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Random thoughts on audience development for a wacky Wednesday!

Posted On July 10, 2013 By Shoshana

It’s one of those days when I have too many different thoughts to process and am having a difficult time picking just one to focus on.  So, here is my next installment of random thoughts.  Let me know which ones you would like me to develop further! Some organizations/artists have a catch-22 situation in terms… 

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Update and a little crowdsourcing ask…

Posted On July 9, 2013 By Shoshana

Today I am putting a deposit down for a new website.  I will be working with David Weuste of Rosebrook Classical.  Check them out for your arts digital needs!  Basically, I am switching over to a WordPress format so I can begin rolling out some new services and products.  My blog will also be moving,… 

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Brother can you spare some change?

Posted On July 2, 2013 By Shoshana

I came across a fun project today called The Bicycle Opera Project. The Bicycle Opera Project brings Canadian contemporary opera to communities across Ontario by bicycle! They also have a specific mission: We bring Canadian music to people who might otherwise have little opportunity to hear it, and work to close the distance between audiences and… 

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#Auddev chat, June 28, 2013 at Noon ET – Twtr Symphony

Posted On July 1, 2013 By Shoshana

Storify by Shoshana Fanizza Fri, Jun 28 2013 15:20:40 #Auddev chat, June 28, 2013 at Noon ET – Twtr Symphony A chat with Chip Michael, Artistic Director of the Twtr Symphony – an online symphony comprised of musicians from all over the world that connected on Twitter. This is one good example of how you… 

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In your face arts advocacy!

Posted On June 24, 2013 By Shoshana

I am still processing my Americans for the Arts Conference notes, but I do feel ready to talk about one of the points I made in my wrap-up blog.   I do feel that arts advocacy needs to be a main focus.  Right now, we have a little bit of momentum in terms of selling the… 

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Digital Fundraising – how can I get into the action?

Posted On June 21, 2013 By Shoshana

I came across a motherload of digital fundraising infographics via William Deckers’ Digital Fundraising Pinterest board. What I am seeing that we can no longer ignore is the majority of people surveyed participate in online activities.  Here’s an infographic that demonstrates: At this point in time, the majority of fundraising is still done via offline… 

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Before and #AFTA13 – A look back on 4 days at a convention in Pittsburgh

Posted On June 17, 2013 By Shoshana

Today I am downloading my experiences from the Americans for the Arts 2013 conference in Pittsburgh.  It was 4 days of focusing, discussing, and brainstorming about how we as arts advocates, agencies, administrators and emerging leaders, can bring arts to the forefront of American thinking.  All in all, I thought they did a fairly good… 

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How to make “free” work now and use the “it” factor later

Posted On June 6, 2013 By Shoshana

There were two articles that have me thinking more this morning.  The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia… 

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“Yes, but!” Is it bad for audience development (and life in general)?

Posted On May 31, 2013 By Shoshana

I am slowly resurfacing with hopes that a new direction will be firmly formed in the next couple of months.  As I mentioned before, I am speaking with a variety of people to gain perspective, and I thank each and every person that has taken the time to talk with me. During a few of… 

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Clear as mud!

Posted On May 29, 2013 By Shoshana

Today I woke up in a different mindset.  I am still hopeful that my direction will be defined soon, but at the present moment, it is clear as mud. I’m starting to miss writing blog posts and tweeting information to my tweeps.  I think what I sincerely miss is being a part of the team… 

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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