Podcast! On Wednesday I chatted with Clay Mabbitt of Sold Out Run about audience development, my thoughts on A/V content, and how to use audience development for a specific event. Please enjoy and let us know what you think! I want to take the opportunity to add to a comment I made in the podcast,…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
This will be a quick one. I received yet another invite from someone for an event, and of course it was a mass marketing message that was sent out to many people at once. I realize the time constraints. However, I want to make an official plea to send out an individual email to people…
It’s been a while, and I apologize for this, since I have given out some advice. Audience development is all about building relationships in order to get more people to support you and your art form. So how can we do this in a day and age that is less connected in live time? Here…
Hello! I have been thinking about how to stay in business. I had a job interview last week for a part time job. I also have been thinking of different ways to monetize, which will be revealed on my new website. Until then, and I rarely ask, here are a few ways you can help…
Oh boy! This recent article America’s Orchestras are in Crisis is the entire kit and kaboodle of what is currently going wrong with orchestras today. It is a very windy article so I will attempt to summarize a few points to help me and you wrap our brain around it: The outreach and diversity efforts…
Today is the 5oth anniversary of the famous Martin Luther King, Jr. speech, “I have a dream…” One of the quotes that is being distributed is “Our lives begin to end the day we become silent about things that matter.” This quote literally woke me up this morning, well, enough for me to begin writing…
sex·y [sek-see] adjective, sex·i·er, sex·i·est. 3. excitingly appealing; glamorous: a sexy new car. According to Dictionary.com, sexy can mean excitingly appealing. To me, audience development is excitingly appealing, thus, it is sexy. Let me explain further. I have always felt building audiences was sexy. The best way to build a happy and loyal audience is…
Hi all! I am heading to Chicago for a week to visit family and friends, so I will be taking this week off. Please feel free to check out my archives. I have over 300 posts to choose from on a variety of topics! You can use the search box in the right column to…
Happy Friday – we made it! It’s been a crazy week. Today, I would like to catch you up to speed on what is happening behind the ADS scenes: We are working on a new website with Rosebrook Classical, and it is coming along nicely! I received a Getty Images unauthorized use notice letter. I…
ADS Founder — Shoshana Fanizza
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