Back in 2008, I mentioned in passing that we can learn a great deal from churches. I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away. Here is my personal story about joining a congregation in the Chicago area: 1. I was feeling the desire to become…
Today I had a conversation with Clay Mabbitt of Sold Out Run. …
I have been thinking about how the universe works. Yes, I do read some “out there” books from time to time, but you have to admit, there is much to learn from these types of books. There is advice worth noting and using in order to build your audiences too. So here are my top…
Good news everyone! I’m finally starting to get my energy back. After a crazy 2013, and a slow start to 2014, things are looking up! Look out for new ideas and positive energy for building audiences soon! In the meantime, I wanted to leave you this week with a fun idea to think about. Many…
I have been waiting to be struck by inspiration before my next post, and an article came my way via a twitter friend: The Audience is the Most Important Instrument by Dan Visconti. The viewpoint is focused on contemporary music, but we can extend this thinking beyond to all the arts: Today I want to…
It’s a new year, and I bet like me, you are thinking about how to improve your situation. I hope you are thinking, “How can I build a better audience?” yet this post is more general than that. I have been thinking about my resolutions for the year. The biggest one I am working…
I wanted to wish you, dear reader, Happy New Year! I hope our year is filled with happy and loyal audiences. For 2014, I have a few things planned that I would like to share with you: Tip of the Week Club is open for joining! When you join, you will receive a tip a…
Happy Friday to you! We made it! Yesterday we had the last #auddev chat for the year. It was a good conversation about how to create fans. We first defined what a “fan” is and then chatted about how we can get more people to become a fan. The main point I would like to…
I went to a “Diversifying Your Board” workshop today. It was led by two of our brightest and up-and-coming Latino leaders. Getting their perspective was very helpful, and the good news is that what I have been advising is sound. We started out by introducing ourselves and telling about our diverse backgrounds. Diversity is not…
ADS Founder — Shoshana Fanizza
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