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Selling tickets should not be the only focus

Posted On May 21, 2014 By Shoshana

Oh boy!  I read a blog post this morning that I agreed with for the most part except for a main section.  Trevor O’Donnell, via his Marketing the Arts to Death Blog, chimed in on his thoughts regarding why the San Diego Opera is seeing troubled times and his advice for returning to a better path:… 

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Old school isn’t cutting it anymore for audience building

Posted On May 20, 2014 By Shoshana

I have been on several grant panels, have been keeping an eye on the news, and have been witnessing more arts closures.  I see what is happening.  Old school arts management is not working anymore. What do I mean by “old school?” The ’80s came along and everything was all about advertising.  In the ’90s,… 

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“Just Watch the Millennials” – an oversimplification

Posted On May 13, 2014 By Shoshana

The Arts and Humanities Are Alive and Well — Just Watch the Millennials  – an article that I found this morning by Christine Henseler. The arts and humanities might be going through a rough patch, but if you ask the Millennials they can tell you that disciplines such as classical music, visual art and fiction… 

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Tweeting about Culture Track 2014 Report

Posted On May 7, 2014 By Shoshana

I created a Storify with commentary on facts I found to be super important. For my email subscribers, you will want to click the link to go to the website to view. Wonderful Wednesday to you all! [View the story “Culture Track 2014 Report” on Storify]

Tweeting about Culture Track 2014 Report

Posted On May 7, 2014 By Shoshana

I created a Storify with commentary on facts I found to be super important. For my email subscribers, you will want to click the link to go to the website to view. Wonderful Wednesday to you all! [View the story “Culture Track 2014 Report” on Storify]

Reports for audience development

Posted On May 6, 2014 By Shoshana

I am finally catching up with some reports that have recently come to my attention. In the near future, I will have a Storify ready for you with top tweets on the Culture Track Report 2014 with a bit of commentary. Storify kept crashing on me yesterday, but their tech team is seeing if they… 

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Entering the new technology zone!

Posted On May 2, 2014 By Shoshana

Today I spent the majority of the day working with new software to create my latest “commercial” video for our new service, ADS Evaluations. Take a look! After this was accomplished, I decided to take a short break and listen to WXRT online. Yes, instead of turning on my radio, I am streaming music live… 

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Random thoughts on audience development – going bold edition

Posted On May 1, 2014 By Shoshana

There were so many ARTicles to comment on, I have decided to do yet another random post.  Let’s get right to it: The Colorado Symphony Orchestra is doing a series of “High Notes” concerts or Bring Your Own Weed.  With the legalization of marijuana for recreational purposes, this opened a brand new set of opportunities… 

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Smooth sailing for audience building?

Posted On April 28, 2014 By Shoshana

I hope you had a good weekend!  I went sailing on Saturday.  I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock.  I didn’t have the strength to help him lock in… 

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Planting seeds and working outside your bubble

Posted On April 23, 2014 By Shoshana

I had a fantastic coffee session with a new colleague.  The conversation we had was about getting to know the community better.  In order to do this, it is best to Spring into action by planting seeds and working outside your bubble. We tend to get extremely focused on what is immediately in front of… 

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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