As an arts researcher, and in particular a researcher that looks at the data to find the solutions for audience building, I have to admit I have been a little challenged. Three new reports from the National Endowment for the Arts came out this past week that is taking the arts marketing internet by storm: A Decade…
Dear Reader, I want to thank you for your continued support. As you may know, I have submitted a manuscript to Lulu Publishing company that will be a compilation of blog posts from the past 5 years. The book, The Tao of Audience Development for the Arts, will be available this year! For the back…
I had a quick thought I wanted to share with you. Twitter inspires me and gets my brain going! Almost every time I am on Twitter and viewing other people’s tweets about the world, about their passions, about their moments in their lives, I usually end up with a brain that is brainstorming new ideas.…
#mylifeonarts I have been debating whether or not to write this post. I was thinking, perhaps an organic approach would be best. The reason I made the decision to write about this project is for the plain and simple fact of inviting you to be a part of this too. A thought popped into my…
I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1…
I came across this infographic this morning. I have seen similar statistics in other reports. So, what are we going to do with this data? It is 2015, and having the New Year’s resolution of finally coming to terms with these issues and creating solutions to build audiences using this data would be amazing to…
Every once in a while, I attempt to speak out about the forgotten generation. I believe that this generation gap is causing a great deal of challenges to building our arts audiences. You see, if you skip a generation, there is a big hole in terms of bridging the generations together. Generation X, approximately (depending…
I wanted to take a moment to wish you, dear reader, a very Happy 2015! 2014 has been a very creative year, and I am looking forward to a new year with new opportunities! Cheers to happy and loyal audiences, Shoshana
ADS Founder — Shoshana Fanizza
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