Yesterday, I posted a guest post about taking into account your audiences’ time. This post was all about creating a shorter door to door time to re-introduce the arts back into people’s lives. Today, I found an article about Binge-Watching Theatre. The first thing I did was do a double take to make sure it…
Since it is my birthday today, I have a special guest post to share with you. My friend and colleague, Conductor and Composer Stephen P. Brown, is also someone who is constantly thinking about audience development, especially for the classical music sector. He firmly believes that if we make changes to how we communicate and…
Happy Friday! I wanted to leave you this week in the Friday Fun zone. Hell is a half-filled auditorium. – Robert Frost bit.ly/969yip Have a great weekend! -Shoshana
Two incidents came up to start this discussion again. The agency that had finally gotten back to me with a message of “hope to see you there,” and no instructions to RSVP for the orientation, canceled the meeting without notifying me that it was canceled. I showed up, but they didn’t. Lucky for me it was…
After many years of scanning news items for arts stories, today I had that jaded feeling again. There wasn’t anything really new and exciting. I have mentioned before that one of the main reasons people attend the arts is to experience and discover something new. Are we providing this for our audiences? The younger generations…
I am a big fan of CBS Sunday Morning. Last Sunday, Filling movie theatre seats with gimmicks, was one of the featured stories of the day. As many of us know, tickets sales for movie theaters are down. We can blame the expensive ticket pricing, the addition of Netflix and other on demand services, the…
After many years of debate of whether subscriptions are dead or alive…
It’s been a while since I did a random post. I have so many thoughts on my mind, it is time to share. You want volunteers, right? I had an experience where I went to an organization to let them know I was interested in volunteering. They told me to follow up online and…
I had lunch with a past client. I remember him telling me that after my work with his organization a few years ago, his audiences were blooming! I was very excited to hear these results. However, I was updated with the news that the current structure in the organization has abandoned those plans, and now…
There have been many times where I have wanted to get more information about an event, and the link takes me to the main website. I then have to search for the event. Sometimes I find it right away. Sometimes I end up clicking on “upcoming” and then have to search in a list, click…
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