Audience Development in action!

Posted on January 21, 2009 by Shoshana

My mom recently forwarded me an email from a critic of WFMT, Classical radio station 98.7 in Chicago.   It was a nice response back regarding her feedback on his commentary of the inauguration.  The note was only three sentences in all, but it was a personal note, written specifically to her, sent in a timely manner, to thank her for…

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Audience Development vs. Marketing

Posted on January 15, 2009 by Shoshana

I have been thinking a great deal lately about the differences between audience development and marketing.  I have also been thinking about why audience development can save the arts vs. marketing.  I feel that there needs a shift to take place, to put resources and staff capacity towards audience development, but right now, most artists and organizations are still thinking…

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YouTube to bring in a new audience for classical music?

Posted on December 12, 2008 by Shoshana

Today I caught wind of the first ever YouTube Symphony. What an amazing concept! “We invite musicians from around the world to audition for the YouTube Symphony Orchestra. Your video entries will be combined into the first ever collaborative virtual performance, and the world will select the best of you to perform at New York City’s Carnegie Hall in April…

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Audience Development – where to start?

Posted on December 10, 2008 by Shoshana

Many people behind arts organizations I have spoken to do not know where to begin when it comes to audience development. All they know is that they need audience development to increase their audiences and to build a better audience in general. So many of them have taken shots in the dark to attempt to figure out what programs work…

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Audience Development … The Blog!

Posted on November 6, 2008 by Shoshana

Hello! My name is Shoshana and after over 10 years in arts management, I have decided to start my own business. I have discovered that many cultural arts organizations are in need of learning about audience development. Audience development has been a buzz word during many arts marketing conferences, workshops and seminars. However, most of the time, the idea is…

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