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E-newsletters and old fashioned audience development

Posted on April 7, 2009 by Shoshana

Many people these days are claiming to be so busy that the only time you may hear from them is when they want something from you.   I don’t think this is the best way to keep in touch with people.  During my audience development workshop about making connections, the idea of calling or emailing people just to say hello was…

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Audience Development Tip of the day – choose enthusiasm over fear

Posted on April 2, 2009 by Shoshana

I have been considering the economy once again and have been seeing many changes in our arts sector.  So what will make an artist and nonprofit arts organization thrive in these circumstances?  I believe that the artists and organizations that choose enthusiasm over fear are the ones that will come out of this time untouched or in better shape than…

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Great idea for audience development for symphony orchestras!

Posted on March 27, 2009 by Shoshana

Springfield Symphony offering free ringtones Now you can get short clips of the orchestra in concert on its Web site By Andrew McGinn, Staff Writer SPRINGFIELD — Beethoven’s ninth has finally caught up to “I Kissed a Girl” and the “Super Mario Brothers” theme. It’s now a ringtone — brought to you by an unlikely source of ringtones, the Springfield…

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Catering to your patrons – audience development makes cents

Posted on March 25, 2009 by Shoshana

Recently, I had a nice weekend getaway when my fiance and I visited his parents up in Keystone.  I did not do any skiing, but what I did do is talk about audience development with his parents.  Both of them are supporters of various arts organizations in the St. Louis area.  During the conversation, his mom gave me some feedback…

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Arts Media Coverage Campaign for Audience Development

Posted on March 23, 2009 by Shoshana

I believe as a society we need to reconsider the value of the arts for our community and for our humanity. The arts have been with us since the beginning of time. We express our culture and history through the arts. It educates us and is a part of what makes us human. The arts also have a positive impact…

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Luck of the Irish Part II – Audience Development at work

Posted on March 17, 2009 by Shoshana

Happy St. Patrick’s Day!   Luck is on my mind again after reading another article about the law of attraction.  Is luck something that just happens to us (or doesn’t happen to us) or is action needed?  I tend to believe that some work is involved to produce a lucky outcome, even if it is simply starting with creating a powerful,…

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The Rocky Mountain News Ends…Audience Development was needed…

Posted on February 27, 2009 by Shoshana

A Case for Audience Development: http://www.rockymountainnews.com/ “It is with great sadness that we say goodbye to you today. Our time chronicling the life of Denver and Colorado, the nation and the world, is over. Thousands of men and women have worked at this newspaper since William Byers produced its first edition on the banks of Cherry Creek on April 23,…

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Collaborating in tough times brings an audience development bonus!

Posted on February 16, 2009 by Shoshana

Today I saw a collaboration in the news that was very encouraging.  There have been so many “tough times” articles, and I was very happy to see two arts organizations decide to team up to brave the economic storm together. Jersey Symphony, Opera NJ team up in hard times by Peggy McGlone/The Star-Ledger Monday February 16, 2009, 6:45 AM Although…

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Meeting people – luck or a state of mind

Posted on February 4, 2009 by Shoshana

I just read a fascinating article that was written for O Magazine, “How to Get Lucky” by Ben Sherwood.  In his article he talks about whether chance meetings are simply luck or whether they are a result of a preconditioned state of mind. In this day and age, we need all the contacts and support we can get.  Audience development…

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Teaming up with your local library is good audience development!

Posted on January 31, 2009 by Shoshana

Today I was pleasantly surprised to see an audience development news item from my own neck of the woods. Our public library has teamed up with various arts organizations to provide a format that is a win-win situation. The library offers quality, free performances for the community and the arts organizations and artists have a venue for a quality audience…

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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