Audience Development Specialist’s new YouTube commercial!

Posted on May 29, 2009 by Shoshana

[youtube=http://www.youtube.com/watch?v=oHDTxpxjSvM&hl=en&fs=1&color1=0x5d1719&color2=0xcd311b] Have a great weekend everyone! Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me! ~Shoshana~ Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help them to form more rewarding…

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A new case for audience development – more DIY needed now…

Posted on May 26, 2009 by Shoshana

My audience development blog this morning is dedicated to my client who just had a concert this past weekend.  Through the final conversations before the concert, a huge thought has come to me.  Audience development is the wave of the future due to the changes that are happening now.  Don’t worry.  This will make sense in a second. In my…

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Audience Development change is the only constant…

Posted on May 20, 2009 by Shoshana

Today’s topic is a little controversial, but I want to put this out there.  Are we as artists expecting the world around us to change to bring us an audience instead of us being pro-active and possibly changing a little ourselves to get a better audience? I recently commented on the Jazz.com blog.   They are having the discussion about “is…

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Audience Development can get you great press!

Posted on May 18, 2009 by Shoshana

Good morning!  This will be a quick one.  I recently saw a news article via my friends at Twitter: Texting at a Symphony? Yes, but Only to Select an Encore http://www.nytimes.com/2009/05/16/arts/music/16text.html As you can see, this article was in the New York Times for the Indianapolis Symphony Orchestra.  They Twittered because they were excited they received the coverage.  The story…

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Sometimes Audience Development requires making some noise…

Posted on May 12, 2009 by Shoshana

Yesterday, I saw a story about an arts advocacy project in Sarasota, Florida: Arts supporters Emerge for advocacy By Jay Handelman Herald Tribune Published: Sunday, May 10, 2009 at 1:00 a.m. Last Modified: Sunday, May 10, 2009 at 12:13 a.m. Arts supporters are hoping to prove a point to local businesses and elected officials with their money. At an Arts…

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Fun with audience development quotes!

Posted on May 7, 2009 by Shoshana

I am a big fan of using quotes to add a point or punch to marketing.  Testimonials, quotes from your patrons, are especially good to use in marketing materials.  Adding a touch of your audience is good audience development after all.  Today, I decided to look for some exceptional quotes about “audience” to pack a punch for audience development!  Some…

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It is good audience development to build honest relationships

Posted on April 28, 2009 by Shoshana

If I had a dime for all the economic crunch time articles about the arts, maybe I’d be able to make a sizable donation to several artists and arts organizations.  I’ve been wondering why raising funds is so challenging.  I’ve been behind the scenes and in front of the scenes in regard to donations.  One of the reasons I feel…

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Online donations (Facebook’s Causes) still need audience development!

Posted on April 22, 2009 by Shoshana

I’ve been wondering what would be a good topic to blog about today, and my mind has been churning about online donations.  I saw an article this morning that prompted me to go with it: To Nonprofits Seeking Cash, Facebook App Isn’t So Green Though Popular, ‘Causes’ Ineffective for Fundraising By Kim Hart and Megan Greenwell, Washington Post Staff Writers,…

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How to turn an interesting idea into a great idea for audience development…

Posted on April 16, 2009 by Shoshana

The past few days have been a flurry of new and interesting ideas for the arts community.  If you want to keep up to date daily with many of the ideas, you can join my facebook page by becoming a fan and view all the happenings. Audience Development Specialists’ Facebook Page! Today I would like to focus on what makes…

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On the positive side, what’s working right now…Audience Development

Posted on April 9, 2009 by Shoshana

I found a fascinating article “Cutting the Arts…Midlands Groups Struggle Amid Declining Support” by Ron Aiken of the Free Times in Columbia,  SC.  He covered a discussion about the economic situations of various arts organizations in the area. “Present for the discussion were Rhonda Hunsinger, executive director of the South Carolina Philharmonic; Morihiko Nakahara, music director of the Philharmonic; Ken…

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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