Ramblings of audience development, “Resuscitating Art Music” and MLK day

Posted on January 18, 2011 by Shoshana

Before Alex Ross and today’s other advocates for changing the classical music  presentation, there was John Steinmetz.  One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.”  What surprised me about this essay is how much his ideas and concepts for change are very much the same ideas and concepts that others…

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Audience development and Twitter tools – Friend or Follow?

Posted on January 8, 2011 by Shoshana

I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow.  This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan – these are tweeps that…

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Audience Development Specialists – 2011 resolution for new direction!

Posted on January 3, 2011 by Shoshana

Today is the first business day of 2011. I hope you took some time today (or scheduled for this week) to evaluate your 2010. I took time today to process the year 2010 for Audience Development Specialists.  Now entering my fourth year of business, I am proud of what has been accomplished.  When all the components of audience development are…

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Audience development for the arts end of year a-musings (Part 2)

Posted on December 31, 2010 by Shoshana

In order to make my “Best of” list of advice a top 10 list, there are three more main points to make.  Drum roll please! 8.  Deliver impeccable customer service!  I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will tell 3-10 people.  Now that…

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Audience development for the arts end of year a-musings (Part I)

Posted on December 29, 2010 by Shoshana

Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped.  In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards.  At this moment though, I have been giving much thought to New Year’s resolutions. 2010…

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I love classical music because – audience development for the arts and passion

Posted on December 13, 2010 by Shoshana

A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music.  To be quite honest, the arts in general have…

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Audience development for the arts – Twitter and hashtags

Posted on December 10, 2010 by Shoshana

This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development.  Twitter has an amazing little feature called the hashtag.  A hashtag allows tweeters to categorize a tweet subject.  The hashtag creates a sub-stream on Twitter that you can follow.    You can use the hashtag to form a collective stream…

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Audience development and classical music chat via #auddev

Posted on December 7, 2010 by Shoshana

Yesterday I had my first official #auddev chat on Twitter. Although it came spontaneously, arising from the moment instead of being a planned event, we had a handful of tweeters join in.  The topic for the chat was #classicalmusic and audiences. I have been seeing this conversation come to the forefront of articles lately.  Many articles I have posted are…

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Audience development and arts funding

Posted on November 18, 2010 by Shoshana

While scanning articles about the arts and audience development, I had a rude awakening: Arts groups ‘must prove they’re worth funding’ But he said that individual arts organisations needed to demonstrate they were worth the funding they receive from the public purse. “The arts are not going to put bread in people’s mouths but they can make a difference,” he…

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Cost effective audience development!

Posted on November 12, 2010 by Shoshana

It has been brought to my attention by Jim McCarthy at Goldstar (@goldstarjim – smart cookie – you should follow him) that I have yet to blog mainly about why audience development is cost effective.  Before I jump in with a few suggestions,  I wanted to share with you some math that proves how cost effective audience development is compared…

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“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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