Audience Development and lessons from Vegas

Posted on May 27, 2011 by Shoshana

I have been a little quiet this week due to needing to catch up from my Las Vegas extended weekend trip.  I have blogged in the past about how the lessons are all around us, and while I was in Vegas, there were definite lessons that presented themselves for me to learn from.  Here are the lucky seven lessons that…

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Audience Development and the dumbing down for new audiences

Posted on May 18, 2011 by Shoshana

Today I happened to come across this article: The Lesson Of Britten’s ‘War Requiem’: Don’t Underestimate Younger Audiences Basically, this article talks about how an instructor gave her students a challenging piece of music to listen to, Britten’s “War Requiem,” but found ways that the kids could relate to it so they could find meaning while they listened.  With these…

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Audience Development and Classical Music concerts for newbies

Posted on May 10, 2011 by Shoshana

I had a major thought today after reading another article about a symphony performing a free classical music concert mainly for audience development purposes.  The repertoire selected was the same old type of list: Barber of Seville, some poppy selections from South Pacific, some light operetta favorites.  Throw in pieces from Fantasia and it’s a wrap! I agree that it…

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Quick post: Audience development with open heart and mind

Posted on May 5, 2011 by Shoshana

In terms of doing audience development effectively, I recommend keeping an open mind and heart. Audience development deals with finding the right people as audience members and as supporters. If you discard people based on appearances alone, you may be missing out on the right relationships and the right people to help support your art and organization. Appearances can be…

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Audience Development and Old Fashioned Customer Service

Posted on May 3, 2011 by Shoshana

Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization?  Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and easy way to purchase art…

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#Auddev Chat 11/28 11 am ET Audience Development for individual musicians…

Posted on April 28, 2011 by Shoshana

Today at 11 am ET, I chatted with Erica Sipes and others about how individual musicians can use audience development concepts and ideas to build their audiences.  We mainly touched upon the 4 C’s of audience development: Connection, Community, Collaboration, and Caring. Below is the full conversation.  I hope you can join us next time, and please feel free to…

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Audience development and ego

Posted on April 22, 2011 by Shoshana

Today I tweeted: Egos are a culprit in the arts downfalls of late. Shrinking egos will build audience. Let’s get real! I also tweeted: There are people with big egos attempting to make changes based off of their egos. Put the ego aside and reach out! My twitter friends will probably not be surprised to see a post from me…

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Audience development and the fear of working and of working together

Posted on April 21, 2011 by Shoshana

I’m starting to see some discussion about why arts organizations are failing.  Some people are pointing to transparency issues, or rather that the organizations have not been transparent enough so their patrons know the truth about their financial situations.  Others are pointing fingers at their board and management staff  for not stepping up to make the changes needed to save…

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Audience development and gaining loyal patrons

Posted on April 19, 2011 by Shoshana

From the Merriam-Webster Dictionary Definition of LOYAL 1 : unswerving in allegiance: as a : faithful in allegiance to one’s lawful sovereign or government b : faithful to a private person to whom fidelity is due c : faithful to a cause, ideal, custom, institution, or product 2 : showing loyalty Examples of LOYAL The team has many loyal fans….

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Audience development rants and raves and taking risks…

Posted on April 5, 2011 by Shoshana

Today I have been thinking a great deal about taking risks.  I myself have taken some risks these past few years.  For the past 3 years (and some months) I have been running a business called Audience Development Specialists.  We help artists and arts organizations build a happy and loyal audience.  Through working one-on-one with boards, marketing directors, artistic directors…

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“Shoshana is outstanding at reaching people in an authentic and inspiring way. She helped me get confidence in how I could really offer my services to my audience, connect with them and flourish as an organization. :)” —Brian Rosh Rocheleau, Producer/Performer of The Blind Cafe

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