Audience Development and Friday YouTube Mood

Posted on June 24, 2011 by Shoshana

I finally updated my YouTube Gallery page.  Before June vanishes, I wanted to share with you a sample of how classical music is a part of our culture and is quite popular in its usage in commercials. You can sample them here: ADS YouTube Gallery Also for your enjoyment, here is my playlist of classical music and cartoons.  Cartoons are…

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Audience development and what I have learned over the vast arts weekend

Posted on June 20, 2011 by Shoshana

This is not going to be the typical summary blog.  I was not able to attend any of the conferences this weekend, but was able to catch some of what was happening via Twitter and Livestream.  We had the TCG (Theatre Communications Group) conference and the AFTA (American for the Arts) conference this past weekend.  The following is my list…

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Audience Development & The Emerging Practice Seminar 2011

Posted on June 16, 2011 by Shoshana

On April 29th a group called CultureLab hosted its Emerging Practice Seminar.  The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.” The 2011 seminar focused on: Uses of technology in audience engagement Revenue management and dynamic pricing After viewing the presentations, here are my…

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Lost #auddev chat from 3/18: Theatre, Social Media & Audience Development

Posted on June 15, 2011 by Shoshana

On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada.  They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them.  I had created a transcript for this event, but found out today that the transcript is no longer…

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Audience Development, Peter Gabriel and Orchestras

Posted on June 14, 2011 by Shoshana

Last night I went to see one of my favorite artists, Peter Gabriel.  He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers.  For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra.  He chose particular songs to have arranged (brilliantly, I will add by John…

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Audience development – Theatre and Social Media #auddev chat 6/10, Noon ET

Posted on June 10, 2011 by Shoshana

Today we had another #auddev chat on Twitter.  This time my co-host was Dave Charest,  Marketing Director/Producer with Astoria Performing Arts Center.  The topic was Theatre and Social Media.  We mentioned best practices for the majority of social media platforms as well as an overall philosophy for using social media to build audiences.  Below is the full conversation. Cheers to…

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Audience development & arts advocacy for arts funding

Posted on June 7, 2011 by Shoshana

These are strange times.  For every arts cut story I find in news sources across the country, there is at least a story to match of an arts group raising money to help a community.    Today there was an arts cuts article for Wisconsin, and meanwhile in Joplin, MO, there was an article of an arts festival raising funds to…

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Audience Development and Social/Digital Media – #auddev chat transcript from June 3, Noon ET

Posted on June 3, 2011 by Shoshana

Today we had an #auddev chat with David Weuste from Rosebrook Classical.  As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media.  We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is the actual transcript.  Please feel…

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Choosing the right Crowdfunding is good Audience Development

Posted on June 2, 2011 by Shoshana

Crowdfunding has become a viable resource for raising the funds that you need as an artist and arts organization for your particular projects.  It is also a great audience development tool.  With crowdfunding, you are asking for support from your audience, and it is a great way to find out who in your audience is ready to become more involved…

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Announcing Audience Development Media – ADS and Rosebrook Classical partner

Posted on June 1, 2011 by Shoshana

After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media.  David has the know how and…

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“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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