Audience Development and building younger audiences – 9/16 Noon ET #auddev chat

Posted on September 16, 2011 by Shoshana

I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat.  We discussed building younger audiences.  The agenda was set for discussing: Definition of younger audiences – how do you define “younger audiences?”  Which received a…

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Audience development: to label or not to label that is the question…

Posted on August 26, 2011 by Shoshana

A few days ago this article started some people discussing the use of labels and whether or not categorizing is the way to go if you want to reach a more diverse audience: Novelist Sapphire complains of ‘very real’ racism in the arts http://bit.ly/n8AX9L In this case, the placement of your product, your novel in a book store can definitely…

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Slowing down is good audience development

Posted on August 19, 2011 by Shoshana

I wanted to share a quick thought about slowing down.  I myself need to slow down.  When we get caught up in the speed of technology, mistakes are likely to be made.  Technology is a gift to help us get more done in less time, but sometimes we might end up cutting corners to the disservice of our patrons. Also…

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Audience development and arts relevancy

Posted on August 17, 2011 by Shoshana

Every once in a while, I seem to need to ramble about a topic that has popped up in my head with aspirations to be explored more.  Today, I have been thinking about relevancy.  When we think about the products we buy, they need to be relevant to our lives or we will not purchase them.  Products and services have…

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Audience Development, Groupons and other promo platforms: #auddev chat transcript for 7/28 Noon ET

Posted on July 28, 2011 by Shoshana

Today we had another installment of #auddev chat on twitter.  We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host.  Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online promotions platforms. We talked about…

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Audience Development for Arts Advocacy or the popcorn & candy top 10 reasons to support the arts

Posted on July 26, 2011 by Shoshana

Last week I found a blog that was resurrected for another round on Twitter: The Top 10 Reasons to Support the Arts (from Arts Watch) This blog post is a good summary of many of the practical reasons why the arts are good for us: 10. True prosperity 9. Stronger communities 8. Health and well-being 7. 21st Century workforce 6….

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Audience Development and rewarding your valuable patrons

Posted on July 19, 2011 by Shoshana

In terms of good audience development, building relationships with your patrons is key.  However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards.  We reward our newcomers with discounts and extra attention and the only reward and attention we give…

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Audience development needed – Van Cliburn proves the arts deserve it!

Posted on July 13, 2011 by Shoshana

I saw another listing of an orchestra filing for Chapter 11 today.  Right now I am hoping and praying that more people will start seeing the value of audience development and do what they can to give it a fair try.  It is sad to see artists and arts organizations in trouble, especially when they have so much to offer….

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Audience development thoughts for the weekend

Posted on July 8, 2011 by Shoshana

Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective.   After a few days away, I have a few thoughts to share about obtaining new audiences.  These are thoughts in no particular order with hopes to open much more conversation. If we would like to have a particular…

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Audience development and educational outreach programs

Posted on June 30, 2011 by Shoshana

So, there seems to be a new discussion as of late to continue the debate about whether or not educational outreach programs are worth the time and effort for audience development purposes.  I used to say hands down that they are, but now I am slowly leaning towards saying maybe they are not worth it, that is if they are…

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