Audience development and parking…

Posted on November 2, 2011 by Shoshana

There has been talk around the twittersphere about the importance of parking for audience development.  One of the biggest reasons why patrons do not come back is not quality or programming, but parking!  Costs are also a factor.  How can this be? The discussion started via an article that is being sent around: How Symphonies Grew Strong Audiences By Killing…

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Halloween Audience Development YouTube kinda mood 2011

Posted on October 28, 2011 by Shoshana

Every year I like to hunt for Halloween Arts YouTubes to show you some fabulous ideas for audience development during Halloween. Here’s a novel idea from the Springfield Arts Council.  They are allowing people to rent their costumes for $15 (plus deposit). Halloween 2011 at the Springfield Arts Council COSTUME SHOP [youtube=http://www.youtube.com/watch?v=l61q5bwEz00&w=480&h=360] Fun trailer from Harford Dance Theatre [youtube=http://www.youtube.com/watch?v=TVEFjmObtg4&w=560&h=315] The…

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Audience Development and service with care…

Posted on October 21, 2011 by Shoshana

I have been thinking about good customer service lately.   Good customer service is one way to establish yourself among our clamoring markets.  It is also a good way to show you care about your audience.  Good customer service, service with care, is good audience development.  The following is a quick list of suggestions to add to your daily life: 1….

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Audience Development and some cool arts statistics!

Posted on October 12, 2011 by Shoshana

Yesterday the Arts, Entertainment and Recreation Section of Statistical Abstract –  http://1.usa.gov/ooiiXY – came out.  This is the statistics section of the census data that has been collected.  Being the audience development geek I am, I was fascinated by some of the facts and figures.  I ended up tweeting some of the more interesting facts while I was going through…

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Audience Development and branding creatively

Posted on October 7, 2011 by Shoshana

This week has been a whirlwind of thoughts.  Mainly it has been a week of thinking about creativity.  The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding.  Branding needs to communicate in a nutshell who and what you are about.  You would think branding needs…

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Audience Development and Steve Jobs

Posted on October 6, 2011 by Shoshana

The news about Steve Jobs passing is all over the internet and on the international news.  He was an innovator of our times.  He was creative and a go getter.  The combination changed our world. One of the articles I found was: The 13 Most Memorable Quotes From Steve Jobs I was intrigued by his focus and dedication to providing…

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Bigger arts organizations and audience development

Posted on October 3, 2011 by Shoshana

I have seen two more news stories about symphony orchestras going bankrupt.  What in the world is happening?  We could say this is a case of audiences no longer relating to these bigger organizations and how they function and present their art.  Times are changing and the ways that audiences want to participate and become more a part of the…

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Audience Development and Open Studios

Posted on September 29, 2011 by Shoshana

In my area, it is Open Studios time. These are events where artists open up their home studios to invite visitors to get to know them and to see their art that is for sale.   I go to this event almost every year to visit some of my favorite artists in the area.  I am a consumer of art…

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Audience Development for ADS

Posted on September 27, 2011 by Shoshana

We interrupt this blog to bring you the following message: This posting is a follow up to the open letter I posted last week.  As mentioned, I am considering the new direction for ADS.  In order for ADS to be able to expand services with the ability to bring audience development education to more people, ADS is in need of…

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Audience Development Specialists – an open letter

Posted on September 20, 2011 by Shoshana

Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits).  At least, this is the message that keeps coming to me each time I read one of his posts. He also is a big advocate for being your…

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