Become an audience development agent -11 gifts to help artists this holiday season

Posted on December 20, 2011 by Shoshana

Happy Hanukkah and Happy Holidays to all!   This holiday season, I have been challenging my Twitter and Facebook friends to buy responsibly this year.  I am a firm believer that if you want change to happen in our world, we need to start voting with our money every day.  This means that we need to make better choices as…

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Top 10 Blogging Tips for audience development

Posted on December 9, 2011 by Shoshana

Last night I went to an Advanced Blogging class hosted by Boulder Digital Arts.   Our instructor, Beth Hayden, aka local blogging guru, gave us many pointers for producing a more popular blog.  Some were good reminders for me, but a few suggestions were new.  I won’t give away all the details since you had to be there, but I do…

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50 Winning Tweets from the 2011 NAMPC (many about audience development)

Posted on December 7, 2011 by Shoshana

There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences.  Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC.  I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention too. Enjoy! Click Here to…

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Audience development and combatting the “elitism” of the arts

Posted on December 1, 2011 by Shoshana

I just finished reading Classical music ain’t just for snobs When I saw the title, I was expecting an article detailing the various reasons why classical music can be enjoyed by everyone and anyone.  I should have known better.  It turned out to be another critical essay regarding the format of how someone is presenting classical music to the masses. …

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Audience development – Give Thanks!

Posted on November 22, 2011 by Shoshana

Today I recorded a message for you: http://cinch.fm/audiencedevspec/auddevtotd/317117 Happy Thanksgiving to you and yours, and thank you for reading my blog! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com PS – Sign up for ADS E-News today!  We are promoting a special for our e-Newsletter subscribers tomorrow. “Never treat your audience as customers, always as…

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#NAMPC National Arts Marketing Project Conference – Winning Audiences – Final Day

Posted on November 17, 2011 by Shoshana

After practically no sleep, I was still excited about the last day.  This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with.  Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville.  Also presenting with me were Sam Read, Deputy director…

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#NAMPC The National Arts Marketing Project Conference – Winning Audiences Day 2

Posted on November 17, 2011 by Shoshana

Part 2 of the adventure unfolds!   Yesterday I felt like my head was still at NAMPC while my body was milling around Boulder, CO.  It was a very strange feeling.  This probably can be attributed to not being able to download the entire experience.  I may never be able to do this, but I will attempt to wrap up some…

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#NAMPC The National Arts Marketing Project Conference – Winning Audiences Day 1/2 and a 1

Posted on November 16, 2011 by Shoshana

I recently attended the NAMPC from November 12-15.  I returned last night with a brain full of exciting memories, valuable information, and an upbeat attitude.  I wasn’t quite sure what I was going to get out of this conference.  I was happy to see that it had a focus – winning audiences – for the entire conference.  I was also…

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Audience Development and sexed-up arts marketing

Posted on November 8, 2011 by Shoshana

I wasn’t planning on blogging today, but I read an article that had my mind buzzing: Sexed-up arts marketing campaigns a rip off Xenia Hanusiak, a composer, performer and music reviewer wrote this opinion.  Here are a few excerpts to discuss – When we are promised ”the experience of a lifetime”, or ”a night of passion” and neither manifests, is…

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Descriptive audience development

Posted on November 3, 2011 by Shoshana

This will be a quick one this morning.  I received a marketing email for a concert.  It said: “Join us for a night of unforgettable music the entire family will enjoy.” Everyone uses this language, which is why it is getting easy to ignore. If it didn’t spark an idea for this blog post, I would have deleted it. I…

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Arizona Women’s Theatre Company (AZWTC)

“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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