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Stream of consciousness and audience development

Posted on February 3, 2012 by Shoshana

The reason you may not be getting an audience is the fact that you may be trying to fit your round peg in a square hole. The typical _______business is not for you. You don’t want to talk at people, but with people. You are a creative trying to fit in a business world.  Yet, you are not using creativity…

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How to go the extra mile for great audience development

Posted on February 1, 2012 by Shoshana

The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted.   The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question.  I have been to other coffee shops that did not ask,…

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B.D.A. and audience development

Posted on January 30, 2012 by Shoshana

I’m starting a new series called Monday Minute.  These will be short entries based on quick thoughts. Today I want to talk to  you about B.D.A. What is B.D.A.?  I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your event/offering. You want the entire…

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Audience Development and my subscribers

Posted on January 27, 2012 by Shoshana

Happy Friday to you!  I wanted to start my new program that is a special thank you to all of my blog subscribers, and you know who you are!  I want to invite you to type in a question you may have for me about audience development in the reply box below.  I will be picking one question a week…

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Audience Development and 3 ways to use Meetup Groups

Posted on January 25, 2012 by Shoshana

I am sitting in a coffee shop during a Meetup called “Sit Down, Shut Up, and Write!”  in order to focus on my next book (with the goal to have it released by the end of this year).  After 50 minutes, I need to switch to a different project. Since blogging is perfectly legal for this group’s rules, I wanted…

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Audience Development Webinar – Participatory Classical Music

Posted on January 19, 2012 by Shoshana

I wanted to make sure all of my readers were invited.  You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.”  Here are some of my thoughts: The classical music industry has been the same for over a century.  There have been slight changes here and there, but as a whole,…

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Audience Development and breathing new life into classical music

Posted on January 16, 2012 by Shoshana

I am currently researching for our upcoming webinar, Participatory Classical music.  In my research, I have found that there seems to be two camps that have formed in the classical music world, those that are open to attempting new music, new formats, new ways of allowing the audience to participate, and those that simply want the art form to remain…

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Lulu has no audience development features…

Posted on January 10, 2012 by Shoshana

I have had 2 people purchase my book. If it was you, please let me know. Lulu has no follow up features.

The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

Posted on January 9, 2012 by Shoshana

Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful when writing a book.  I had people helping with editing and acting as sounding boards to bounce material off of…

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2011 – End of the year ADS news for future arts audience development

Posted on December 29, 2011 by Shoshana

This will be my last post for 2011.  I am wrapping up my blog for this year to spend some time on getting my eBook published.  The next time you hear from me I will be announcing that the eBook is available for purchase. 2011 has been an amazing adventure for me and ADS.  I want to thank you for…

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“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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