How to choose the right ticketing solution for arts audience development

Posted on April 13, 2012 by Shoshana

This week I was truly a happy audience development geek when I found Capterra’s ticket software filter.  If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget.  Instead of being caught up in the better marketing of some companies, you can now compare features to features to find…

Read More→

How to go beyond demographics for arts audience development

Posted on April 6, 2012 by Shoshana

I had a conversation with an arts center yesterday.  They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research.  I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc.  It is good to consider demographics, but it…

Read More→

Who are the people in your neighborhood? – arts audience development

Posted on April 2, 2012 by Shoshana

This weekend I have been researching for one of my clients to give them ideas about who to invite to their upcoming shows.  For some reason, this Sesame Street song popped into my head: [youtube http://www.youtube.com/watch?v=V2bbnlZwlGQ] I am finding that the arts need to start meeting the people of their neighborhood – the people that you meet each day –…

Read More→

What makes a great trailer? – Audience development for the arts

Posted on March 30, 2012 by Shoshana

Today I was in a YouTube kinda mood.  Instead of posting here, I invite you to view my recently updated YouTube Gallery.  This time, we are highlighting some fantastic examples of trailers for the arts.  Trailers are not just for movies anymore.  With the online video craze, trailers can be made for any type of art and arts organization to…

Read More→

How to deal with the dealings of 50% off – audience development for the arts

Posted on March 28, 2012 by Shoshana

It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait.  I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats.  I have written a blog post about my feelings for these types…

Read More→

Audience development for the arts – #Auddev chat 3/23 – Professional/Amateur audience perceptions

Posted on March 26, 2012 by Shoshana

For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23.  We were having a discussion about professional/amateur audience perceptions.  Do audiences perceive the differences?  Are they willing to pay more for “professional?”  How do we define “professional” vs. “amateur” anyway?  Why are some amateur companies funded as well as professional groups?  If…

Read More→

Branding properly for arts audience development

Posted on March 23, 2012 by Shoshana

Last week, I gave you taste of a blog that has been in the works.  We decided to simply add to this post here at our blog home. We started with our first screenshot, and we asked you to guess what type of theatre company this is.  This is my first attempt at an audio blog.  Please push play for…

Read More→

Audience development and standing behind your services

Posted on March 16, 2012 by Shoshana

This will be a quick one to chew on over the weekend.  I had an experience with a service today that completely let me down.  I asked for a small refund due to unsatisfactory services.  They simply stated that their policy is no refunds. We in the arts tend to use this statement as well.  No refunds.   However, if…

Read More→

Why Mobile Technology? and arts audience development

Posted on March 14, 2012 by Shoshana

The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog!  Please join me in welcoming David Dombrosky from InstantEncore.  David has been a champion for educating the arts industry about mobile technology.  He is our guest speaker for our webinar this Friday, Noon ET.  Currently he has been authoring posts for…

Read More→

Audience Development and Branding

Posted on March 9, 2012 by Shoshana

I have been working on a blog for my friends at #2amt.  If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas.  I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and it will be available later…

Read More→

« Previous Page
Next Page »

ADS Founder — Shoshana Fanizza

Archives

Testimonials

The Shoot Out Boulder

“Audience Development Specialists did what they promised and helped increase The Shoot Out Boulder’s 2008 audience.” —Michael Conti, Executive Director

Tip Jar

Find this valuable?

  • Donation amount
  • This field is for validation purposes and should be left unchanged.

Blogs We Love:

Purchase Our Books!

The How of Audience Development for the Arts — ebook
Audience Development Specialists
Copyright © 2025 All Rights Reserved
Member of Americans for the Arts