Top 10 reasons why audience development for the arts might not work…

Posted on May 7, 2012 by Shoshana

For today’s Monday Moment, I have been thinking about all the organizations and artists I have had the pleasure to work with.  Through many of these experiences, I have found what works and what doesn’t work regarding audience development.  The following is a quick list for why audience development may not work. There is no plan  – just like any…

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New business model for arts audience development?

Posted on May 4, 2012 by Shoshana

As I mentioned on Twitter, I am surprised that the following article did not spur a heap full of discussion.  From the very get go, I was intrigued, a little alarmed at first, and very interested in this new audience development business model. Building audiences at the Skokie Theatre By BRUCE INGRAM Contributor May 1, 2012 9:04PM Allow me to…

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Random audience development for the arts thoughts (and questions)

Posted on May 2, 2012 by Shoshana

Today I do not have a guest blogger planned.  I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order).  Let this serve as a summary of blog posts from past and future. Audience development is hard work.  Are we ready to work?…

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Entitlement and arts audience development

Posted on April 30, 2012 by Shoshana

Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing.  I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it! One of the biggest reasons arts organizations are failing is due to the feelings of entitlement.  We have gone…

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Arts Audience Development: Why some arts organizations succeed and why some fail…

Posted on April 27, 2012 by Shoshana

This week I saw another article where an arts organization blamed their audience for the fact that they are closing their doors. “Low audience numbers,” they stated. It made me ponder what the real reasons were for the closing. Why were people not attending? There must be a reason(s), and it probably has something to do with how the organization…

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Audience Development for the Arts & the future of crowdfunding

Posted on April 25, 2012 by Shoshana

Today for my guest blog post, I came across a post with some interesting information about the future of crowdfunding. Enjoy! *************************************************************** Crowdfunding by Grace Williams April 23, 2012 I read an article by Craig Newman on Crowdfunding this week. Before I read this article, I was not really familiar with the term “crowdfunding.” I assumed it was referring to…

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Audience development for the arts – going beyond mass engagement

Posted on April 23, 2012 by Shoshana

I am delighted to see more debates happening in regard to “engaging” with audiences.  Engaging your audience seems to be the catch effort of the day for building audiences.  “You must engage your audience.”  What does this mean exactly? I see efforts for getting the audiences participating more by clapping along to the music, voting for encores, and attending lectures…

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Arts Audience Development and new ideas for new audiences!

Posted on April 20, 2012 by Shoshana

TGIF! Today, I wanted to alert you of an idea from Audiences NI (North Ireland).  They have sent me the information on their latest audience development program, Test Drive the Arts NI. Straight from their website: Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and managed by Audiences NI. Similar…

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CRM: Who are we kidding? Arts Audience Development

Posted on April 18, 2012 by Shoshana

Today is Wednesday, and you know what this means – guest blog post day!  Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you.  Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over our own eyes 12 Apr…

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Arts audience development and Twitter reminder

Posted on April 16, 2012 by Shoshana

For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.”  I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant for socializing which means the…

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