If I were invited to the conference…

Posted on June 8, 2012 by Shoshana

This morning I am tracking tweets from two different conferences, the League of American Orchestras and the Americans for the Arts.  I hope in the future to be invited to participate in some way. I have been thinking about what I would say if I were asked to present.  As most of you know, I am attempting to use my…

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Personal Branding is Changing Audience Development for the arts

Posted on June 6, 2012 by Shoshana

Welcome Wednesday has arrived!  I have another special guest blog post to share with you.  Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt.  After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic.  Personal branding is becoming an extremely important factor and it can be…

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Taking time off for arts audience development

Posted on June 5, 2012 by Shoshana

This morning I found an article about the Singapore Art Festival announcing that they are taking time off next year to review, evaluate and plan for the future.  I found this to be rather refreshing.  Taking time off to reflect on what has happened can give you a fresh perspective.  Constantly trying can be, well, constantly trying.  Sometimes it is…

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Audience development for the arts – take action!

Posted on June 1, 2012 by Shoshana

Happy Friday to you!  Do you have any weekend plans?  I have been looking at a few online calendars to see if there are any arts events I want to go to.  This is my research phase.  I can spend a great deal of time looking around, but eventually, if I want to do anything, I will have to pick…

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Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

Posted on May 30, 2012 by Shoshana

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about social marketing teamwork.  I agree…

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How to live an audience development for the arts life…

Posted on May 25, 2012 by Shoshana

Happy Friday to all!  Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future.  The waiter that messed up accidentally…

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Random thoughts on current events: audience development for the arts

Posted on May 23, 2012 by Shoshana

Our next guest blog will be next Wednesday.  Today I have a few random thoughts due to current events this week.  This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on Huffington Post, and there have…

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Why wasn’t I invited? Audience development for the arts

Posted on May 21, 2012 by Shoshana

I haven’t been online that much this weekend.  I needed some time away to recharge my batteries (as well as the batteries of all my iStuff).  Today, I was looking at ARTicles and discovered that our Mahlerfest happened this weekend.  I had no idea!  I knew that this local festival was in May, but I completely did not see it…

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When to start audience development for the arts

Posted on May 16, 2012 by Shoshana

I am still looking for new guest bloggers.  In the meantime, I wanted to consider the “when to start audience development.”  This is a big issue for me.  To continue my transparency previously originated, my phone is not ringing as much as I hoped it would.  I see an industry that can benefit from audience development, but perhaps many artists…

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Is audience development for the arts the answer?

Posted on May 10, 2012 by Shoshana

I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed.  I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management.  Why would I continue to shout out about audience development? To me, audience development is not just…

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