How to turn mistakes into audience development gold

Posted on July 9, 2012 by Shoshana

On Sunday our family went out to breakfast. We enjoy going to the local diner, Lucky’s, where they are starting to get to know us. It was a very busy morning for them, and we ended up waiting a long time for someone to take our order. After the meal, one of the waitresses brought our bill, and she let…

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A Day in the Life – The Arts Are Everywhere! Arts Advocacy

Posted on July 6, 2012 by Shoshana

For Friday, I wanted to share with you my Pecha Kucha presentation from last year.  I discovered that Slideshare now allows you to upload audio to create a full slidecast presentation.  This was my first attempt.  Please forgive the bleeding audio, and I will work on uploading another version after I figure out how to set pauses in between each…

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Volunteering for arts audience development?

Posted on July 5, 2012 by Shoshana

I was watching “Secret Millionaire” with my 14 year old step daughter.  This show has millionaires hide their identity in order to volunteer in an impoverished area.  In the end, they donate some of their money to help the organizations they have chosen.  The particular episode we were watching had a millionaire and his 19 year old daughter volunteering.  Both…

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You want to build an audience? Follow up for arts audience development

Posted on June 28, 2012 by Shoshana

I’m still on semi-vacation.  In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up.  We are dropping the ball. We are not returning our customer phone calls in a timely fashion. We are not following…

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How do you know if you need audience development?

Posted on June 22, 2012 by Shoshana

This is going to be an easy one this morning.  How do you know if you need audience development?  If you still need to build your audiences and you still need more support in the form of volunteers, donors, sponsors, board members, you need audience development.  It’s that simple! It is not a matter of figuring out if you need…

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What is the best path for you for audience development for the arts?

Posted on June 20, 2012 by Shoshana

I will be searching for more guest bloggers.  In the meantime, my brain has been buzzing with new activity.  What a difference some time off makes!  I will be in “time off” mode for a little while longer.  My batteries need charging big time. I am still constantly thinking about audience development for the arts.  The good news is that…

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Shall we dance? Audience development and dance

Posted on June 19, 2012 by Shoshana

I have been looking at my archived posts, and I discovered that I do not have a “dance” tag established.  There is a big reason for this.  I am not seeing as much news and information about audience development for dance. How can this be?  I scan for articles daily, and I from time to time do a personal search…

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Audience development for orchestras…younger audiences

Posted on June 18, 2012 by Shoshana

[View the story “Audience development for orchestras…younger audiences” on Storify]

You want young? Start listening! Audience development for arts conferences…

Posted on June 15, 2012 by Shoshana

Due to funds, I am only able to go to one conference a year.  I hope this changes in the future.  I love being a part of conferences since the energy is contagious, and I am able to meet some fantastic people. If I were invited to speak at one of these conferences, I might have said… Twitter has been…

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Perspective for Arts Audience Development

Posted on June 14, 2012 by Shoshana

I finished the book “The Noticer” by Andy Andrews. This is what I have learned: Change happens in an instant. The decision to change and the building of motivation toward action is what can take time. Action is a now, present factor. Change is instantaneous. You can start with small changes and these will add up. You do not need…

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