Leading with quality art experiences for arts audience development

Posted on September 12, 2012 by Shoshana

Today I have a guest blogger for you.  Please welcome Paul Stavish, Audience Development Manager of Oregon Ballet Theatre.  He came to me with an idea of building audiences, not through quirky marketing deals and promotions, but to go beyond with artistic experiences for your audiences and communicating with them passionately about your art.  The combination of providing experiences for…

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Websites and arts audience development

Posted on September 7, 2012 by Shoshana

I have been a little MIA this week, but I did want to end the week with a quick post.  In the past, I have written about the process of branding properly as being the first step to audience development.  This branding process includes a website. A website can be a slightly bigger budget item, but I think this is…

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Building trust for arts audience development

Posted on August 30, 2012 by Shoshana

I have been catching up on You’ve Cott Mail emails this morning.  Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles.  This week he had a series concerning programming only “familiar” repertoire.   It can be a balancing act to program the new when audiences seem to want what they are used to…

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Quick observation – Top 10 list of how to manage a successful arts organization

Posted on August 28, 2012 by Shoshana

I have been reading several articles about arts organizations that are finishing in the black.  They have these top 10 management directives in common: 1. Their budgets are not overly extravagant.  They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments.  All of the articles that I have viewed state that…

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Good team arts management and audience development can turn it around

Posted on August 27, 2012 by Shoshana

I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony.  We didn’t know if we would be able to have a full season.  Cuts were on the table.  And, this was during the season, not before it, so even more crucial that decisions…

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The Millennials’ Orchestra: Engaging Younger Symphony Audiences and Donors in the Classical Music Experience

Posted on August 24, 2012 by Shoshana

Join the discussion today on Twitter using hashtag #artsmgtchat at 2 pm ET.

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Posted on August 24, 2012 by Shoshana

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Outreach, rinse, repeat for arts audience development

Posted on August 22, 2012 by Shoshana

Do you want to get a good lather going for audience development?  I know you have heard me mention outreach before, but I’m not sure everyone has taken action.  There are two ways to develop an audience.  You can throw tons of money into marketing efforts, and if you have the tons of money to advertise everywhere, you might get…

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Audience Development tip of the day: Retweeting on Twitter for more followers #auddev

Posted on August 21, 2012 by Shoshana

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Finding just the right words – audience development for the arts

Posted on August 16, 2012 by Shoshana

I am working on another 3-Step Method audience development project.  The first step is making sure the branding is in alignment with the artist.  What was interesting is that when I went to the website and wrote down all the words that are currently being used, the words fit.  Yet, something was missing.  The essence of who this artist is,…

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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