Halloween YouTube Kinda Mood 2013

Posted on October 31, 2013 by Shoshana

Happy Halloween!  Halloween is the second biggest holiday of the year, yet there were few videos to choose from. I did happen to find some good ones.  I hope you get into the scary act next year, and for now, enjoy: http://www.youtube.com/watch?v=6SbrcDqt6hs http://www.youtube.com/watch?v=Ha4ff-8GlGE http://www.youtube.com/watch?v=ptz58rp_3bo Visit our YouTube Channel! -Shoshana

Press releases the audience development way

Posted on October 30, 2013 by Shoshana

I believe I have written about this topic before, but I wanted to reiterate the reasons behind sending out your releases the audience development way.  This means that you are building relationships with the members of the press instead of treating your release as a mass marketing effort.  Here is a list of tips: Send out one at a time…

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An Audience Development Week

Posted on October 25, 2013 by Shoshana

Shoshana takes you through an amazing week of audience development for the arts!

Do you know who your arts people are?

Posted on October 23, 2013 by Shoshana

Quick thought for the day: Do you know who your arts people are in your neighborhood?  Are there people in your community that are artists from a previous life that you are not connecting with?  These are people that may have studied an art form previously and decided to do something else for their day jobs.  They might also be…

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The beginning of a tipping point for audience development?

Posted on October 22, 2013 by Shoshana

I have to tell you, I am on fire with excitement from the National Innovation Summit for Arts & Culture.  I have been attending virtually (weird since I’m in the same area, but I digress) for the past few days, and the topics and speakers have been incredibly inspiring. I am most excited about all the buzz and buzz words…

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Collective voice for arts advocacy?

Posted on October 20, 2013 by Shoshana

I have voiced this before – is it possible to find a way to have a bigger collective voice for arts advocacy rather than smaller private efforts? I think we all come from the same place of wanting the arts to be a part of our shared human culture, to be fully valued and funded. All across America I see…

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What new services would you like to see from ADS (Audience Development Specialists)?

Posted on October 15, 2013 by Shoshana

What new services would you like to see from ADS (Audience Development Specialists)? Can you spare a quick moment for a quick survey?  I could use your help.  Thank you and Terrific Tuesday to you!

The disvalue of the arts…when did it occur?

Posted on October 12, 2013 by Shoshana

Yes, it might be strange to hear from me over the weekend.  I had something on my mind I wanted to share.  I have come to the conclusion that we in the arts are attempting to solve a puzzle without the actual background knowledge needed to solve it.  We are fighting an uphill battle to have people value the arts…

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GenX Generation – The lost generation needs to be found

Posted on October 10, 2013 by Shoshana

Please forgive the slight sketchiness of this think out loud post.  I will dive into these thoughts in the future and attempt to find more solid proof.  Right now, please do view this post as my personal thoughts. April 7, 2010, I wrote a blog post: Reach out to parents for younger audiences, just a thought… In a nutshell, I…

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Showing personality is important!

Posted on October 8, 2013 by Shoshana

A quick thought for today – showing personality is super important.  If you don’t show personality in all that you do, you won’t be able to attract the right kinds of people.  Who you are needs to be reflected in your marketing collateral.  The personality of the play, music, art piece, needs to shine through.  You want an audience that…

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Virtuoso Voices

“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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